For Immediate Release:
April 20, 2023
Moira Colley 202-483-7382
Detroit – Grammy-nominated artist Mike Posner may have taken a pill in Ibiza, but now the adventurer takes seeds and grows his own food in a jar. Looking shredded in a new PETA campaign, the Detroit native and raw vegan gushes about his love of sprouts and encourages fans to embrace the power of plants for Earth Day.
“The really empowering thing about sprouts is the ability for a caveman like me, a 35-year-old bachelor who flies around and has a busy life, to grow my own food. If I can do this, anyone can do it,” says Posner.
In an exclusive behind-the-scenes video, Posner shares that his inspiration for going raw vegan came from a friend who reported a tremendous energy boost after doing the same.
Sprouts, like all plant foods, are great for gut health—they’re loaded with fiber, and they contain none of the artery-clogging saturated fat and cholesterol found in meat, eggs, and dairy. In addition to reducing the risk of suffering from heart disease, diabetes, obesity, and cancer, each person who goes vegan saves nearly 200 animals every year and shrinks their carbon footprint.
“There’s a lot of different reasons to eat vegan, and they’re all good!” concludes the “I Took a Pill in Ibiza” artist. “Just try adding some sprouts to your diet. See how you feel. Let that be your gateway drug, as it has been for me.”
Posner belongs to a growing list of celebrities—including Travis Barker, P!nk, RZA, Jhené Aiko, Jermaine Dupri, Noah Cyrus, T-Pain, and Paul McCartney—who have teamed up with PETA to promote kindness to animals.
PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview, and offers a free vegan starter kit.