For Immediate Release:
November 30, 2023
Brittney Williams 202-483-7382
Columbia, S.C. – Local diners just might think twice about chowing down on fried chicken after they see—and hear—“Hell on Wheels,” PETA’s guerilla-marketing campaign featuring a life-size chicken transport truck covered with images of real chickens crammed into crates on their way to a slaughterhouse, complete with actual recorded sounds of the birds’ cries and a subliminal message every 10 seconds suggesting that people go vegan. The vexatious vehicle will patrol downtown Columbia on Saturday before moving on to confront diners at Chick-fil-A, 92 Chicken, Home Team BBQ, Dave’s Hot Chicken, Doc’s Barbeque, Buffalo Wild Wings, Bernie’s Chicken, and PDQ as part of the group’s East Coast tour.
When: Saturday, December 2, 12 noon
Where: Main Street (between the South Carolina State House and Elmwood Avenue), Columbia
“Behind every barbecued wing or bucket of fried chicken is a once-living, sensitive individual who was crammed onto a truck for a terrifying, miserable journey to their death,” says PETA Executive Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an appeal to anyone who eats chicken to remember that the meat industry is cruel to birds and the only kind meal is a vegan one.”
PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview, and offers a free vegan starter kit on its website.