Give Animals a ‘Brake’: PETA to Dish Up Vegan Vittles at Roadkill Cook-Off

For Immediate Release:
September 21, 2023

Brittney Williams 202-483-7382

Marlinton, W.V. – Festivalgoers at this year’s West Virginia Roadkill Cook-Off will spot a vendor booth from an unlikely ally: PETA. While the group gives the green light to turning accidental vehicular victims into vittles, it also knows that going vegan is the kindest and healthiest choice—so PETA’s booth will feature delicious meat-free chili prepared by vegan chef and Guy’s Grocery Games winner Sasha Raj, along with free vegan starter kits that can help everyone make the switch.

When:    Saturday, September 23, 9 a.m.

Where:    200 Eighth St., Marlinton (PETA’s booth will be located between the Pocahontas County Opera House and City National Bank.)

“Animals who lived free and died in tragic accidents had far better lives than those confined to filthy feedlots and whose throats were slit in slaughterhouses,” says PETA Executive Vice President Tracy Reiman. “If meat addicts must get their fix, they can feast on flesh found on highways, but PETA reminds everyone that the kindest meals are free of animals and asphalt.”

Each person who goes vegan spares nearly 200 animals every year, dramatically shrinks their carbon footprint, and reduces their risk of suffering from cancer, heart disease, strokes, diabetes, and obesity.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview.

For more information, please visit, listen to The PETA Podcast, or follow the group on X (formerly Twitter), Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind