'I'd Rather Go Naked Than Wear Fur' Ad Towers Over Penn Station For New York Fashion Week
For Immediate Release:
February 7, 2018
Moira Colley 202-483-7382
New York – As New York Fashion Week unfolds, hundreds of thousands of commuters arriving at Penn Station will be greeted by a gigantic billboard showing Gillian Anderson wearing nothing but a smile and a cat-ear headband with the slogan “I’d Rather Go Naked Than Wear Fur.” The image can be viewed here and below.
“I found it liberating to use my body to make an important statement,” says the usually modest Emmy-winning star of The X-Files and author of last year’s bestseller We: A Manifesto for Women Everywhere, which is out in paperback this spring. “People tend to look away from anti-fur ads showing mangled animals, but they’re drawn to PETA’s ‘naked’ campaign, and I’m proud to be a part of it.” Previous Fashion Week PETA ads have featured P!nk and Taraji P. Henson.
PETA’s campaign featuring Anderson launches in the wake of announcements by Michael Kors and Gucci that they’ll no longer use fur, following years of PETA protests and negotiations. Other designers who’ve dropped fur include Ralph Lauren, Vivienne Westwood, and Giorgio Armani, who made this decision after being targeted with this exposé video of rabbit-fur farms narrated by Anderson.
PETA has made a major push over the years to expose the cruelty to animals who are caged, beaten, electrocuted, and skinned for angora, exotic skins, fur, leather, and wool. Style guru Tim Gunn describes PETA’s impact on the fashion world in this three-minute video.
The 70-by-20-foot billboard will be erected on Penn Plaza, at the intersection of 33rd Street and Seventh Avenue, on Monday, February 12.
For more information, please visit PETA.org.