‘DWTS’ Champion Jordan Fisher and His Adopted Dog Star in New PETA Campaign

Hamilton Star Encourages Fans to Treat Animal Companions Like Family

For Immediate Release:
December 6, 2017

Moira Colley 202-483-7382

Los Angeles – Fresh off his win on Dancing With the Stars (DWTS), actor and Hamilton favorite Jordan Fisher appears alongside his best friend, an adopted pug named Sora, in a brand-new PETA ad that proclaims, “Treat Your Dogs Like Part of the Family.” The sweet shot urges everyone to keep their animals indoors, always make time for walks and fun activities with them, and give them lots of love, respect, and attention all year round.

In an accompanying video, Fisher—who is himself adopted—discusses the importance of adopting companion animals because buying them from breeders or pet stores exacerbates the homeless-animal overpopulation crisis. “I am adopted, and I am so grateful for my story, and that’s what makes me who I am,” he says. “Making the decision to add to my life and enrich my life by getting a dog, it makes it that much greater that I was able to take a dog out of that situation and give [him] an opportunity to do what [he does] best.”

PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—notes that every year, more than 6 million dogs and cats end up in animal shelters, and half of them are euthanized simply because there aren’t enough good homes for them. Countless others end up on the street, where they starve or freeze to death, are hit by cars, or endure abuse at the hands of cruel people.

Fisher joins a long list of celebrities—including many from DWTS, such as judge Carrie Ann Inaba, pro and two-time runner-up Sharna Burgess, former pros Karina Smirnoff and Kym Johnson, and former contestants Elisabetta Canalis, Joanna Krupa, and Terra Jolé—who have teamed up with PETA to promote kindness to animals.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind