Cam Newton Is ‘Built Like a Vegan’ in New PETA Campaign

Patriots Quarterback Powers Up on Vegan Fuel Ahead of Football Season

For Immediate Release:
July 20, 2020

Moira Colley 202-483-7382

Boston – Fresh off signing a one-year deal with the New England Patriots, Cam Newton stars in a new vegan campaign for PETA that shows him standing strong in a football jersey and proclaims, “Built Like a Vegan.”

“A person may ask, ‘How do you get your protein?’ …. You get it in the same way that they get it—know what I’m saying? The more cleaner, more fresher way,” says Newton in an accompanying video spot, which shows him assembling a vegan burger on a pretzel bun brimming with guacamole and extra pickles before generously sharing it with his kids, who loved it!

The star also shares that he’s more ready than ever to hit the field: “I’ve seen such a remarkable change in the way my body responds to the food that I eat.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that in today’s meat and dairy industries, cows are forcibly separated from their beloved calves and their throats are slit in slaughterhouses, chickens are scalded to death in defeathering tanks, piglets are castrated without pain relief, and fish are cut open while they’re still alive.

Newton is part of a growing list of athletes and other celebrities—including Tyrann Mathieu, Le’Veon Bell, Devin Funchess, Lonnie Walker, Alex Morgan, and Elena Delle Donne—who’ve teamed up with PETA to promote kindness to animals.

PETA—which opposes speciesism, a human-supremacist worldview—offers a free vegan starter kit (available here) full of recipes, tips, and more. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind