‘Bloody Sheep’ Art Will Blitz Boroughs to Shock Urban Outfitters Shoppers

For Immediate Release:
January 13, 2022

Brooke Rossi 202-483-7382

New York – Images of sheep sheared bloody for wool will soon greet shoppers in Brooklyn and Manhattan as part of PETA’s international campaign urging Urban Outfitters brands to ditch animal-derived materials. A sheep, a cow, and a goose near McCarren Park in Williamsburg are already asking passersby to get wool, leather, and feathers out of their closets, and starting this weekend, art plastered near the brands’ stores—which also include Anthropologie and Free People—will remind consumers to make kinder choices in 2022.

“This can’t-be-missed campaign will bring Urban Outfitters shoppers face to face with the animals who are mutilated and killed for wool sweaters, leather bags, and down jackets,” says PETA Executive Vice President Tracy Reiman. “PETA is urging everyone to resolve to shop vegan in 2022 and beyond.”

Since 2014, PETA has released 14 exposés documenting cruelty to sheep—including workers punching them in the face and cutting off swaths of their skin—at 117 sheep-shearing facilities on four continents. Other PETA exposés have revealed that workers burn, electroshock, beat, and slaughter cows for leather and yank out the feathers of ducks and geese by the fistful for down.

PETA’s billboard is up at 104 N. 13th St. in Williamsburg, just blocks from Urban Outfitters. The rest of the blitz will go up near Urban Outfitters brands stores in Cobble Hill and other areas of Williamsburg in Brooklyn as well as in the East Village, the Financial District, the Meatpacking District, Midtown, NoHo, SoHo, Union Square, and the Upper East Side in Manhattan.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind