URBN CEO to Face the Music at PETA Party

For Immediate Release:
January 13, 2022

Brooke Rossi 202-483-7382

Philadelphia – When URBN CEO Sheila Harrington turns a year older on Saturday, PETA supporters holding signs reading, “No Birthday for Me Because of You,” and wearing goose, alpaca, cow, goat, and sheep masks­­—while blasting an eerie birthday tune—will gather outside her home to mark the occasion as part of PETA’s campaign to push the company to stop selling items made of cruelly sourced animal-derived materials.

When:    Saturday, January 15, 12 noon

Where:    At the intersection of West Washington Square and St. James Street, Philadelphia

The group launched its campaign after Urban Outfitters, Inc.–owned Anthropologie was implicated in a first-of-its-kind PETA investigation into the alpaca industry revealing that workers lashed crying alpacas to a rack and left them with bloody wounds from rough shearing.

“Sheila Harrington’s birthday offers her a chance to show that she has wised up to the suffering and death of animals for Urban Outfitters and to give animals something to celebrate by modernizing the stores’ merchandise,” says PETA Executive Vice President Tracy Reiman. “PETA hopes she’ll use her next trip around the sun to ensure that the brands she oversees move to selling only stylish vegan designs.”

PETA entities have conducted dozens of undercover investigations revealing workers punching sheep in the wool industry; sensitive goats suffering from bloody, gaping wounds at mohair and cashmere operations; cows burned, electroshocked, beaten, and slaughtered for leather; and workers yanking the feathers of ducks and geese out by the fistful for down.

PETA U.S.—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview.

For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind