Beware: Decapitated Cow to Mark ‘Legend of Sleepy Hollow’ Anniversary

PETA Posters' Plea: 'Let Everyone Keep Their Head'

For Immediate Release:
October 29, 2019

Megan Wiltsie 202-483-7382

Sleepy Hollow, N.Y. – “Meat Kills. Go Vegan.” That’s the message of the new PETA posters that paper the town ahead of Halloween in honor of the 200th anniversary of Washington Irving’s The Legend of Sleepy Hollow.

“Pretend blood can be fun, but slaughterhouses are scarier than any ghost story,” says PETA President Ingrid Newkirk. “Flesh-eating is for zombies—everyone else should go vegan.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that animals used for food experience joy, pain, fear, love, and grief and value their lives, just as humans do. But in today’s meat and dairy industries, cows are forcibly separated from their beloved calves, chickens’ throats are cut while they’re still conscious, piglets are castrated without painkillers, and fish are cut open while they’re still alive. Going vegan saves nearly 200 animals every year from daily suffering and a terrifying death.

The posters are placed on poles and other structures near Sleepy Hollow–themed attractions and events.

PETA opposes speciesism, which is a human-supremacist worldview that fosters violence toward other animals. For more information, please visit

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind