Anti-Dairy Bus Ads Target National Farmers Organization

New Ads Urge Co-Op to Reconsider Ties to Dairy Farm Where PETA Revealed Beatings, Filth, Sick Cows Denied Veterinary Care

For Immediate Release:
October 7, 2019

Brooke Rossi 202-483-7382

Ames, Iowa – Despite evidence of cruelty and filth at Reitz Dairy Farm in Pennsylvania, the National Farmers Organization continues to conduct business as usual with it, causing PETA to place ads this week on local buses showing an image from its recent eyewitness exposé of the dairy farm—three cows forced to lie in their own accumulated waste—alongside the words “Dairy: Beatings, Neglect, and Filth. Go Vegan.”

“Cows at Reitz Dairy Farm are used as milk-making machines, and video footage shows them being beaten and forced to live in filth, denied any semblance of a natural life,” says PETA Executive Vice President Tracy Reiman. “The National Farmers Organization’s affiliation with this operation is a disgrace, and PETA is urging it to examine its standards or confess that it has none.”

PETA’s investigation of Reitz Dairy Farm was prompted by a whistleblower complaint earlier this year—the fourth such call that PETA has received from a worker there since 2014. The manager denied cows care for obvious injuries, including massively swollen joints seeping blood and pus. A worker was documented kicking a cow who lay trapped in a milking stall and striking her nearly 60 times with a cane on her hindquarters, legs, and sensitive udder. Cows limped through their own waste—one later died in it—and calves were separated from their mothers and kept in barns amid urine and manure, with no access to the outdoors, before the females were later inseminated and used for milk production.

The buses featuring PETA’s ad will pass directly in front of the National Farmers Organization headquarters at 528 Billy Sunday Rd., #100.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind