Anti-Dairy Ad Now Up Near Local Ice Cream Shop

Ahead of National Ice Cream Day, New PETA Billboard Urges People to Choose Dairy-Free Cones From Vegan-Friendly Companies

For Immediate Release:
July 16, 2020

Nicole Meyer 202-483-7382

Oklahoma City – Just ahead of National Ice Cream Day (July 19), PETA has placed a billboard near Braum’s Ice Cream & Dairy Store encouraging people to go vegan and opt for delicious dairy-free cones—and that means steering clear of Braum’s, which is still refusing to offer vegan options, earning it an “F” grade on PETA’s ranking of vegan-friendly ice cream chains.

“Mother cows are left crying in distress after their babies are torn away from them on dairy farms, all for a fleeting taste,” says PETA Executive Vice President Tracy Reiman. “PETA is urging people to scoop up delectable dairy-free treats and leave cow’s milk for the calves.”

Cows used for dairy are artificially inseminated (that is, raped by inserting an arm into the rectum and a metal rod into the vagina), and their calves are taken from them shortly after birth so that their milk can be sold and consumed by humans instead. Male calves, who are considered a byproduct by the dairy industry, may be shot in the head shortly after birth or sentenced to a short, miserable life before being killed and carved up as veal. Most female calves are destined for the same fate as their mothers: used as milk machines until their bodies give out and they’re slaughtered for cheap meat.

PETA—whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview—is also posting the ad in Montgomery, Alabama, near Bruster’s Real Ice Cream, which does offer creamy and delicious vegan options. Ben & Jerry’s, Häagen-Dazs, Dairy Queen, and Baskin-Robbins also sell dairy-free ice cream.

The billboard is located at 7420 S. Shields Blvd.

For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind