Annual ‘Turkey Shoot’ to Be Revived … by PETA?

Tradition Can Live On—Kinda and Kinder—With Gift of 60 Vegan Tofurky Roasts

For Immediate Release:
November 22, 2021

Megan Wiltsie 202-483-7382

Seville, Fla. – After hearing that organizers canceled the annual “turkey shoot”—in which participants fire shotguns at targets to win one of 60 frozen birds—because the Seville Village Improvement Association couldn’t afford the rising cost of turkeys, PETA sent a letter to the event organizers this morning offering to help revive the “shoot” by donating 60 vegan turkey roasts to serve as prizes instead.

“As long as no gentle birds are harmed, PETA would be delighted to help breathe life into the event and help the community,” says PETA President Ingrid Newkirk. “More people than ever will gobble up a delicious ThanksVegan meal this year, so it’s the perfect time for Seville’s holiday tradition to carry on in a kind new direction.”

A reported 47% of Americans now want to incorporate more vegan foods into their meals, and as Mayim Bialik—the face of PETA’s 2021 “ThanksVegan” campaign—points out in her new PETA video, vegan holiday meals spare animals immense suffering. Turkeys can live up to 10 years, but those raised for food are usually slaughtered when they’re babies—between 12 and 26 weeks old—and a recent PETA exposé caught workers kicking, stomping on, and beating turkeys sold by companies with “humanely raised” labels.

Major grocery chains across the country—including Whole Foods, Trader Joe’s, and Target—are showcasing vegan holiday fare, and everyone can find delectable holiday recipes in PETA’s ThanksVegan menu guide.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind