Alicia Silverstone Appears Nude in New York City PETA Billboard

Actor Would 'Rather Go Naked Than Wear Wool'

For Immediate Release:
November 21, 2016

Moira Colley 202-483-7382

Los Angeles – Standing au naturel in a lush green forest, Alicia Silverstone bares all in a new PETA campaign that proclaims, “I’d Rather Go Naked Than Wear Wool. Wear Vegan.” The ad, available here, was shot by renowned celebrity photographer Brian Bowen Smith and debuts outside Times Square at the intersection of 40th Street and Eighth Avenue this week, just before one of the biggest shopping days of the year.

In a video interview with PETA, Silverstone reveals the naked truth about wool: “It’s just so fast, the shearing process,” she says. “[The sheep are] cut, they’re harmed. They get very seriously wounded, and there’s no care for them when they’re wounded. It’s just, ‘Move on to the next.'”

That’s why she’s teaming up with PETA to promote a #WoolFreeWinter. “Why not make that leap?” she asks. “Say, ‘I’m never going to buy wool again.'”

PETA—whose motto reads, in part, that “animals are not ours to wear”—has repeatedly exposed cruelty to sheep in the wool industry. Impatient workers have been caught punching, kicking, and stomping on sheep, some of whom die from the abuse. When they’re no longer useful to the wool industry, they’re slaughtered.

Silverstone has been a PETA supporter since her Clueless days and is part of a long list of celebrities—including Eva Mendes, P!nk, Olivia Munn, Taraji P. Henson, Elisabetta Canalis, and Penélope Cruz—who have bared it all to help the group promote kinder wardrobe choices.

For more information, please visit

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind