Fur-Free Tamara Ecclestone Has the Winning Formula

Tamara Ecclestone—the beautiful Sky Sports TV presenter and daughter of Formula One magnate Bernie Ecclestone—isn’t shy when it comes to blasting the cruel fur trade. Draped only in the famous F1 checkered flag, she’s the most recent well-known figure to pose in PETA Europe’s iconic anti-fur ad series. Tamara’s unique message is “Going Fur-Free Is the Winning Formula”.

tamara ecclestone fur free winning formula ad PETA UK

Tamara explained on the day of the shoot, “I just think it’s terrible to harm living animals all in the name of vanity. I think it’s completely unnecessary, and I think that once you’ve seen the ways in which lots of these animals are killed and how brutal and grotesque and unnecessary it is, I think that people would automatically choose not to wear fur”.

Sign the Pledge to Go Fur-Free

Join Tamara in fighting against the cruel fur trade, and help the millions of animals who are beaten, electrocuted and trapped for their fur all over the world. Sign the pledge today, and please encourage your friends and family members to do the same.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind