Unfortunately for outdoor clothing retailer Canada Goose, the world recently discovered a viral video showing the shocking cruelty of fur trapping, which is often how the company obtains the fur that’s used to line the hoods of some of its coats. This led to a firestorm of angry tweets and Facebook comments targeting the brand.
Though it is hard, you can watch for yourself what coyotes caught in cruel, leghold traps endure before becoming a piece of a Canada Goose coat:
Trapped Coyote’s Last Moments of LifeWhat if you saw this before buying a Canada Goose jacket?[via Robert Banks]
Posted by PETA (People for the Ethical Treatment of Animals) on Tuesday, January 26, 2016
Fortunately for everyone else (you know, people with a conscience), the video has reaffirmed for many–and definitively convinced others–that animals shouldn’t suffer and die for clothing.
Here are just a few examples of what outraged consumers had to say to Canada Goose after seeing the video:
@CanadaGooseInc @Jackie4402 i'm interested in a garment that isn't soaked in the blood of animal. do you have anything like that?
— stefan butler stan account (@johnwdconnell) January 27, 2016
"Ugh, when did fur-lined hoods on jackets become such a thing?!?" -coyotes #MansBestFeralFriend #GoogleIt@CanadaGooseInc @peta @bestfriends
— Justin Long (@justinlong) March 3, 2016
Are you listening, Canada Goose? "Armani Going Fur-free." https://t.co/RJYqZx9Kbk pic.twitter.com/KZP5T28C9C
— Upper Beach Buttons (@UpBeachButtons) March 22, 2016
I urge my costar #ClaireDanes & My Celebrity Friends to BOYCOTT CANADA GOOSE CLOTHING & TORTURED FUR @HarveyLevinTMZ https://t.co/fMY8JWh5Gw
— Daniel Newmaη (@DanielNewman) January 27, 2016
Canada Goose coats might be pretty but they're actually REALLY cruel (pls don't buy one) https://t.co/fdM5jQ54Qn pic.twitter.com/w9hZ8Js3pf
— Sugarscape (@sugarscape) March 23, 2016
#AskAnyoneWhoKnows how many #canadagoose parkas can be made from a truckload of dead coyotes pic.twitter.com/y51CofvWsu
— earthling (@candymaptones) February 16, 2016
@CanadaGooseInc is facing a PR disaster for supporting the brutal fur industry #AskAnyoneWhoKnows pic.twitter.com/atDD7lCW6g
— Amber (@veganamber315) January 28, 2016
#AskAnyoneWhoKnows Wonder how consumers would react if they knew this was behind every @CanadaGooseInc jacket. https://t.co/o31D63dSEK
— Joseph Satto (@mysomeday) January 28, 2016
@CanadaGooseInc Um do the animals you kill for money have a choice??? pic.twitter.com/KYErZi1zgW
— Fur free London (@jtotheetothenny) February 2, 2016
@CanadaGooseInc Paying money to someone who takes fur from animals with violence and killing is a personal choice? I think not.
— Dragofix (@Dragofix) January 29, 2016
@CanadaGooseInc Your company should be ashamed. Your needless and wanton cruelty for the sake of fashion is indefensible.
— Ryan Shapiro (@_rshapiro) February 1, 2016
@CanadaGooseInc Your reasons are BS."in these environments, when life is on the line".Like Whole Foods parking lot? pic.twitter.com/wUWCGfDVjJ
— Aaron Craig, J.D. esq. (@HeyRoo1) January 30, 2016
@CanadaGooseInc is in big trouble because of their defense of the bloody fur industry #AskAnyoneWhoKnows pic.twitter.com/j9gEHJcgeE
— SARO (@SyrAnimalRights) January 29, 2016
@CanadaGooseInc The Facebook page is a MESS! Incoherent & defensively pro-fur? 1 person (either idiot or troll) defending you?#canadagoose
— thatbee_getit (@getthebee) January 31, 2016
Inundated with negative comments on social media, the brand took to Facebook to post the following in a last-ditch effort to slow the bleed:
In response to the recent campaign from PETA, we know and deeply respect that whether or not people want to wear fur is…
Posted by Canada Goose on Thursday, January 28, 2016
Canada Goose seemingly wants you to believe that it only uses fur from animals “for function, not fashion.” But as the more than 16 million people who watched PETA’s video already know, it is painfully apparent that terrified coyotes whose legs are stuck in traps don’t care WHY Canada Goose kills animals–they just want to live.
Coyotes and birds suffer and die to trim or stuff some of Canada Goose’s jackets. To learn more about the cruelty behind the fur and down sewn into its outerwear, click here.
Want to do more?
Share the video above. Post your own tweet. Let your friends and family know that you WON’T be supporting Canada Goose as long as it continues to use animals for clothing. Coyotes and geese bear fur and feathers for their OWN function, not for Canada Goose.
And remember: There is no need to use animals to construct a quality jacket. Be sure to check out these cruelty-free coats to keep you warm.