The Animal Activist’s Handbook

Whether you are just getting started or a seasoned animal rights activist, The Animal Activist’s Handbook: Maximizing Our Positive Impact in Today’s World, co-authored by PETA Vice President Bruce Friedrich, is an essential addition to any animal rights library.

The authors, Matt Ball and Bruce Friedrich, have dedicated their lives to ending animal suffering and building a ground-up case for reasoned and impassioned activism that makes the most difference possible.

In their own journeys as activists, both authors have made their share of mistakes, but by spelling them out in this book, they spare you the trouble of making them yourself! They suggest a variety of ways to live a meaningful life through effective and efficient advocacy. In this book, you will learn valuable information, like how to connect easily with strangers, answer tough questions, engage in productive discussions, manage your time, and so much more.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind