In 2000, I was still busy trying to figure out how “electronic mail” worked, and PETA, for all its marketing brilliance, was still just kind of feeling its way in terms of having an Internet presence. But we did hit on a campaign that ended up having a real life of its own on the … Read more »
We actually didn’t say “I told you so” in this instance, just: “We are sorry to hear about your injury. We tried to help you and the donkeys. Please tell us that you understand now.” I thought that was pretty nice of us, under the circumstances. Here’s the back story: Whiteford Agricultural Schools’ superintendent Craig … Read more »
With hundreds of people standing in line waiting for tickets last week, the Lewis and Clark Old-fashioned Circus just folded up its tents and slinked off into the night. (OK, whatever—it was daytime, and circuses probably can’t slink exactly, but I need a bit of creative license here.) The reason for all the drama was … Read more »
This week, the folks at Unilever—the parent company for Axe Body Spray—learned the hard way that you can’t perform nasty animal experiments for your product and have Pamela Anderson star in your ad campaigns. It’s really one of those “one or the other” situations—both is just greedy. And, of course, it’s worth mentioning that maiming … Read more »
Total winner, this one. With Easter coming up, a lot of people have eggs on the brain, especially in Thiruvananthapuram, Kerala, where, according to RXPG News, “Christians across the state consume eggs lavishly after the Sunday Easter mass.” Before I go on, I do want to take the opportunity to write that one more time, … Read more »
I’m not sure how many of you know this, but PETA’s President Ingrid Newkirk is a huge Formula 1 fan. She always jokes that when PETA achieves animal liberation she is moving to France to be a F1 pit hound. Actually, she probably isn’t joking. Anyway, as reliably as the sun rising in the morning, … Read more »
If you saw footage from the Radio and Television Correspondents’ Association dinner the other night, you’ll know that Karl Rove said some really freaky stuff when he was called up to do improv with the folks from Whose Line Is It Anyway. If you didn’t catch that, you can watch it here. The whole thing … Read more »
Well, in case anyone caught yesterday’s post about the camouflaged deer, you will probably have guessed by now that it was a little bit of April Fools shenanigans at the expense of some poor, unsuspecting hunters. I left the bait on a number of different hunting and fishing message boards in the morning, and by … Read more »
As of this week, hunters have something new to worry about in addition to accidentally shooting each other and embarrassing themselves in public: Not being able to find any animals. At least that’s the idea behind HIDE (Hunting Is Downright Evil), an anti-hunt group based in Minnesota that has been tranquilizing deer in popular hunting … Read more »
Burger King has announced a series of animal welfare improvements that put it right at the forefront of the fast-food industry in terms of holding its suppliers accountable for the way they treat their animals. As of today, the company will be requiring 2 percent of its eggs to come from hens who are not … Read more »
Being outspoken, sexy, and super talented are three things that pretty much sum up Garbage frontwoman Shirley Manson in a nutshell. Of course, I say Garbage frontwoman, even though she’s currently on hiatus from the band doing her own solo thing, because being the emo boy that I am at heart, I’ll always love her … Read more »
I’m experimenting with more descriptive titles for these entries—I feel like this one really gets the point across. There’s often some pretty wild stuff going on outside PETA HQ here in Norfolk, and I’m sometimes a little trepidatious when I come into work in the mornings, because there’s always a chance there’ll be a huge … Read more »
Listening to British R&B songstress Joss Stone hum a tune is pretty much all it would take for me to fall in love, but Joss clearly wanted to make sure she had all her bases covered by a) being really frickin pretty, b) going out of her way to help animals, and c) being (as … Read more »
The last time I heard about The Diner, it was in the bottom of a ravine in Europe somewhere, Spain, I think. My friend Sean, who was driving it all over Europe, apparently hadn’t worked out that when you’re towing a giant RV full of Jesus and other famous vegetarians throughout history, you need to … Read more »
This is actually really incredible, and it’s been a long time coming. A couple of months ago, I wrote about a lab Iams was using to test its food that was under investigation by the USDA. Well, I just found out that the lab just agreed to a $33,000 civil penalty after federal investigators alleged … Read more »
