VICTORY! The North Face and Related Brands Confirm: No More New Cashmere

After hearing from PETA, The North Face, Supreme, and other brands confirmed no more cashmere. Read why kindness to goats is always in fashion.

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Target Misses the Mark by Selling Down: PETA Aims to Redirect

Love shopping at Target but wish it would stop selling down products? Learn how a Target shareholder ruffled feathers at the company’s annual meeting.

Take Action Target logo: ©Target

Passionate About the Planet? Then Don’t Miss This New PETA Ad for Earth Day

A fan of Earth Day but stuck on how to contribute? PETA’s witty ad ending with “or put a cork in it” will have you laughing and learning how to help the planet.

Take Action Woman: © iStock.com/Livingpix | Globe: © iStock.com/titoOnz
Entertainment

Learn How Rabbits Are Exploited in Laboratories, on Angora Wool Farms, and Elsewhere This Easter Sunday

These shocking facts about rabbits might inspire you to take action for bunnies this Easter.

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Artist Depicts a Cow’s Face Using Rice, Making a Powerful Statement

Can rice art depict a cow so effectively that it wins your heart? Watch this short time-lapse video to discover more reasons to love these gregarious grazers.

Take Action © Instagram.com/visionsofplay

The PETA Shop: Apparel, Accessories, and More!

Animal Companions

How to Answer if Someone Asks, ‘Why Do People Hate PETA?’

Hating on PETA won’t change the facts: Countless animals are suffering, and we have the power to help them.

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Amazon Sued Over Sale of Donkey-Based Products, Allegedly Illegal in California

Learn why Amazon is in hot water for selling products that contain THIS ingredient.

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Calling All Young People: peta2’s Brand-New Website Is the Best Place to Help Animals

Skincare routines, shopping guides, ways to help animals, the latest vegan trends—peta2’s new website is helping young people make a world of difference.

Take Action © Jo-Anne McArthur / We Animals Media

How Has Cruelty to Animals Funded the World’s Wealthiest Person? PETA Spills the Dirt

Did you know that the world’s wealthiest person built his fortune on animal suffering? PETA reveals how Louis Vuitton’s CEO got filthy rich selling exotic skins and fur.

Take Action © Karl Lagerfeld

A PETA ‘Sheep’ Baaantering With Faaashionistas? Find Out Why

Curious why a Schiaparelli-esque “sheep” popped up at New York Fashion Week? PETA’s got the answer, plus other reasons to go wool-free.

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Save 200 Animals Every Year by Going Vegan

Personal Care & Fashion

After Hearing From PETA About How Goats Suffer for Cashmere, Naadam Removes ‘Cruelty-Free’ Claims From Its Website

Here’s what happened after PETA fired off a letter to Naadam, which urged the company to stop calling cashmere “cruelty-free.”

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Macy’s Makes Fashion More Compassionate by Shedding Exotic Skins

Which department store ditched products made of exotic skins, favoring compassion for animals? Macy’s! Learn how PETA helped make it happen.

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Personal Care & Fashion

Down With Down and Feathers: French Fashion Group SMCP’s Ban

Cruelty is never in fashion! SMCP Group told PETA France it will stop using birds for their down and feathers by the fall–winter 2023 season.

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Victory! Deckers Footwear Brands Drop Alpaca Fleece After Hearing From PETA

After learning about our alpaca investigation, Deckers footwear brands—including UGG, Sanuk, and Teva—have banned alpaca fleece!

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Personal Care & Fashion

‘We’re Someone, Not Something!’ Is the Message of This New PETA Merch

You won’t want to miss your chance to get exclusive PETA merch with a heartwarming message, designed by illustrator Betsy Baytos.

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PETA’s Milestones for Animals: 1980 to Now

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind