You’ll Never Guess What’s Hiding in lululemon’s Goose-Down Jackets

Published by Michelle Kretzer.

What’s hiding in yoga and athletic apparel company lululemon’s goose-down jackets? PETA’s newest video is the cruelty in every stitch:

There’s nothing soft about the down industry. Geese are violently killed for their feathers. Some have their throats slit while they’re fully conscious and able to feel pain. That kind of cruelty is in direct opposition to the yoga principle of ahimsa, or nonviolence. With so many cruelty-free ways to keep warm this winter, including coats made with Thinsulate, Climashield, and PrimaLoft (which are also environmentally friendly), there is no reason why geese should suffer for a lululemon jacket.

What You Can Do

Let lululemon know that selling down is inconsistent with its promotion of compassion and environmental stewardship and that you won’t be buying while geese are dying.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind