Animals Appear Across the U.S. to Say, ‘Wear Something Vegan’

5 min read

Wool, skin, fur, and feathers only look good on their original owners. So PETA is taking some outspoken sheep—along with cows, foxes, and geese—across the country so that they can tell shoppers exactly how they feel about the wool, leather, fur, and down industries. PETA’s “Wear Something Vegan” ads are popping up left and right all winter long.

Updated February 28, 2019:

Updated February 8, 2019:

These three cows are deep in the heart of Texas asking San Antonio to be kind to bovines.

Updated December 20, 2018:

Animals are traversing Pennsylvania to declare their independence and demand freedom from being killed and used for garments. Their first stops were the Washington Crown Center in North Franklin Township and the Beaver Valley Mall in Monaca, where they will stay into the new year to ask shoppers to make 2019 kinder for animals.

Updated December 14, 2018:

If there seems to be a chill in the air at Neiman Marcus, Saks Fifth Avenue, Bloomingdale’s, H&M, and Eileen Fisher stores in Washington, D.C., it might be because a few of PETA’s animal friends have made their way onto bus shelters nearby. And they’re telling the stores and their customers that animals are not shoes, belts, sweaters, bags, or coats.

Updated on December 4, 2018:

We placed this sheep just steps away from Patagonia’s Atlanta store so that she can stare down the company that has twice resumed selling wool after stopping following PETA exposés. Our billboard asks people to steer clear of wool throughout the holiday shopping season and opt for cruelty-free alternatives instead.


Updated on November 13, 2018:

This week, new PETA billboards debuted in Nebraska and Utah, where PETA eyewitness investigations have revealed horrific cruelty to sheep. The billboards are near the Westroads Mall in Omaha and the City Creek Center in Salt Lake City, targeting Forever 21 and Express—which continue to sell wool. Take a look:

PETA Wear Something Vegan Ad Omaha 2018

PETA Wear Something Vegan Ad Salt Lake City 2018

Originally published on August 30, 2018: 

Our “Wear Something Vegan” campaign kicked off with ads near Forever 21 at the Mondawmin Mall in Baltimore and near and H&M (which continue to sell leather) at the Town East Mall in Mesquite, Texas. They’ll be popping up at other shopping centers, too.

Billboard versions are up outside Desert Hills Premium Outlets in Cabazon, California, and Destiny USA mall in Syracuse, New York. (And PETA’s protesting sheep ad in Syracuse also happens to be near The Great New York State Fair, which includes many exhibitions that exploit sheep.)

And other animals are riding around New York City on taxi toppers during Fashion Week.

These ads will make shoppers think about the fact that animals don’t want to be trapped, beaten, bludgeoned, shot, plucked, skinned alive, or killed so that their parts can be made into a stiletto or a sweater any more than humans do.

As numerous PETA investigations have shown, the millions of cows whose skin is turned into leather endure dehorning and castration, often without painkillers. Several PETA video exposés of the wool industry have revealed that sheep are beaten, stomped on, mutilated, and even skinned alive, while a PETA exposé of the down industry in China documented that workers often pluck the feathers of sensitive geese and ducks several times a year before they’re killed. Dead birds who’d been used for their feathers were found decaying in crates and ponds or tossed outside like trash.

Animals’ wool, skin, fur, and feathers are theirs. And with so many readily available cruelty-free materials, there’s no need to wear animal-derived ones. Check out PETA’s “How to Wear Vegan” guide to find loads of looks that are humane and effortlessly chic, and tell retailers that are still hawking animal parts that skin isn’t in.

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