Food Fight: PETA Launches Food Justice Campaign With ‘Slutty Vegan’ Giveaway

Published by Rebecca Maness.

The fight against food deserts never tasted so good! PETA joined Slutty Vegan restaurateur Pinky Cole as she gave away her delicious entrées—including the iconic Main Chik sandwich—free to an excited Atlanta crowd to help kick off PETA’s new food justice campaign. The campaign calls on government officials to redirect meat, egg, and dairy industry subsidies to incentives for grocers in food deserts to stock fresh vegetables, fruits, and other healthy, humane vegan foods.

“We’ve made veganism fun and accessible at Slutty Vegan and are all about indulging in the little pleasures life brings,” says Cole. “We want to show that eating plant-based doesn’t have to be boring. With lines down the block at each of our locations, we’re honored to bring good, kinder food to Atlanta and are grateful for PETA taking up this issue on a national level.”

Attendees also scooped up PETA’s free vegan meal starter kits, which include a reusable green grocery bag, an easy go-vegan guide, fresh produce, and more. This is just the first of many fun events planned throughout the country, including in Baltimore, Indianapolis, Los Angeles, and other cities.

Every year, the U.S. government spends about $38 billion in tax money to subsidize the meat, egg, and dairy industries, the vast majority of which goes to big corporations, not American farmers. Only about $17 million is used to subsidize the fruit and vegetable industries—even though the federal government’s own dietary guidelines encourage people to eat more produce and fewer animal-derived products.

Decades of scientific studies have repeatedly proved that choosing vegetables, grains, beans, fruits, nuts, and other vegan foods over meat, eggs, and dairy helps support a lifetime of good health. The Academy of Nutrition and Dietetics states that vegans enjoy a lower risk of death from ischemic heart disease, lower blood cholesterol levels, lower blood pressure, lower rates of hypertension and type 2 diabetes, and lower body mass indexes as well as lower overall rates of developing cancer. The proof is in the vegan pudding.

Urge your local, state, and national representatives to join you in advocating for food justice. Ask them to redirect funds that support the meat, egg, and dairy industries toward incentives to grocers in food deserts to stock vegetables, fruits, and other healthy, humane vegan foods:

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind