PETA’s Ad Scores Placement in the Super Bowl Program—See Who Stars in the Spread

Published by Elena Waldman.

PETA has a message for Super Bowl fans: The only wings you should eat are ones that don’t come from birds. To remind everyone that chickens are living, feeling beings who don’t want to be killed and eaten as a half-time snack, we purchased an ad in this year’s Super Bowl program that says, “Let Them Keep Their Own Damn Wings.”

peta ad in the super bowl lvii program shows 2 baby chickens with the text "let them keep their own damn wings."

An estimated 1.45 billion chicken wings will be consumed during Super Bowl weekend—that’s more than 350 million chickens killed, just for a single event.

Farms—even ones that use deceptive marketing labels like “cage-free” and “humane”—typically breed birds to grow so large that some have difficulty even walking. They’re often denied opportunities to satisfy even their most basic needs, such as experiencing fresh air and sunlight.

At slaughterhouses, chickens are shackled upside down by their legs, their throats are slit—often while they’re still conscious—and many are scalded to death.

Did You Know?
Chickens form social hierarchies known as “pecking orders,” and every chicken knows his or her place on the social ladder.

Chickens and green grass

Birds Shouldn’t Suffer for Your Super Bowl Snack—Go Vegan!

You can still enjoy your favorite classic Super Bowl grub while watching the big game. Check out PETA’s guide to the best vegan wings across the U.S., which lists restaurants that serve tasty, chicken-free wings.

If you don’t live near any vegan wing spots, don’t sweat it! Brands like Gardein, LikeMeat, and MorningStar Farms all offer delicious vegan chicken wings that you can find at most major grocery chains.

Don’t just go vegan for Super Bowl Sunday—show compassion to animals every day! Order PETA’s free vegan starter kit to help you get started today:

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind