Leave it to music legend Sir Paul McCartney to launch one of PETA’s best veggie testimonials yet!
“Many years ago, I was fishing, and as I was reeling in the poor fish, I realized, ‘I am killing him—all for the passing pleasure it brings me.'” So says Sir Paul McCartney in his brand-new ad campaign for PETA. “And something inside me clicked,” he continues. “I realized as I watched him fight for breath that his life was as important to him as mine is to me.” The ad concludes, “I Am Paul McCartney, and I Am a Vegetarian.”
Paul’s new ad is also kicking off PETA’s newest Web feature where fans can go to hear what their favorite stars have to say about kicking the meat habit. Check it out here!