Motorists cruising down L.A.’s Beverly Boulevard might get a little distracted when they spot Olivia Munn’s sexy new “I’d Rather Go Naked than Wear Fur” billboard, which The Daily Show correspondent unveiled in person today in Los Angeles.
“When you think about even that little tiny trim of fur on your gloves or on your collar, that is still coming from an animal that had to endure so much pain just for you,” says Munn. “There’s nothing good about pretending like you don’t know.”
Munn is also the host of PETA’s brand-new video exposé of fur farms in China, the world’s leading fur exporter. “As a proud person of Chinese descent, it broke my heart to learn just how terribly animals suffer and die on Chinese fur farms and that there are no penalties for this abuse,” explains Munn in the video, which reveals conscious raccoon dogs writhing in pain as workers rip the skin off their bodies. Rabbits scream as workers slit their throats and cut off their heads. Dogs and cats—some of whom still wear collars—are crammed into tiny cages and thrown off trucks.
Please “like” and tweet Olivia’s new video so that all your friends can learn why they should leave fur on its original owners’ backs.