WATCH: Coyote Pups Are Left Motherless, Thanks to Canada Goose

Published by Katherine Sullivan.

Today is #CanadaGooseKillsDay, and PETA has teamed up with legendary actor Tara Strong to tell the story of Alice, a mother coyote who’s trapped and killed so that cruel Canada Goose can turn her into fur trim for its jackets.

In the video, the Canadian actor reveals the plight of coyotes who are used for the fur trim on Canada Goose’s coats:

“I’ve tried so hard to escape, but there just isn’t any way out,” she says. “I tried pulling … even gnawing off my own leg … but I couldn’t escape.”

Actual coyotes who are trapped—especially mothers who are desperate to return to their starving pups—have been known to try chewing off their own limbs in order to escape.

“And now I’m waiting … waiting for the trappers to come,” Strong continues as Alice. “To shoot me or beat me to death so that Canada Goose can skin me and sell my fur. … All I can think about is that I’ll never get to see my pups grow up.”

But it’s not just coyotes who are killed for Canada Goose coats. Video footage shows that workers at a Canada Goose down supplier rounded up terrified geese who piled on top of one another in an attempt to escape, causing suffocation and death.

Strong—who was born in Toronto—has voiced characters in The Powerpuff Girls, DC Super Hero Girls, My Little Pony, and even our “Butterball Alexa Skill” parody video. She’s part of a growing list of stars—including Maggie Q, Sarah Jeffery, and Justin Long—who have joined PETA in speaking out against Canada Goose.

Will You Speak Out, Too?

Join PETA, Strong, and countless others in demanding better from “Canada Douche.”

Click to get your hands on a #CanadaGooseKills T-shirt, “Only Assholes Wear Canada Goose” stickers, and leaflets to share information about the company!

Instead of supporting cruelty, choose from the wide variety of top brands—including HoodLamb, Save the Duck, NOIZE, Vaute, and Wuxly Movement—that sell warm and stylish coats that are 100 percent cruelty-free. Then click below to urge Canada Goose to use only vegan materials, too:

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind