PETA’s Beauty Without Bunnies program is pleased to welcome Procter & Gamble’s Aussie hair-care brand to its list of companies and brands that have permanently banned all tests on animals worldwide. Across the globe, all of Aussie haircare products are PETA-certified cruelty-free!
“Cruelty-free beauty is an important value for Aussie, both for our employees and for Aussie-lovers around the world,” stated Procter & Gamble Global Beauty & Grooming Chief Communications Officer Kelly Vanasse.
Be on the lookout for PETA’s cruelty-free bunny logo on Aussie’s iconic purple bottles in the very near future.
Procter & Gamble has worked with PETA for many years to help end animal testing in the beauty industry around the world, leading to notable progress in regions such as China. The company is also collaborating with PETA scientists to replace the use of animals in deadly toxicity testing. PETA and Aussie will continue to work together to get animal testing banned globally.
Earlier this year, PETA added another iconic Procter & Gamble brand, Herbal Essences, to our Beauty Without Bunnies database.
Working alongside PETA scientists, Aussie took careful steps to ensure that its products are never tested on animals in China—a country notorious for its animal-testing requirements for cosmetics. In China, Aussie sells only domestically manufactured non–special use products, which are not required to be tested on animals.
It’s up to us as consumers to help save animals from torment and deadly product testing. More than ever, shoppers want products that do no harm. We hope other companies will listen and follow Aussie’s compassionate choice to spare animals suffering in cruel, horrifying tests and go cruelty-free.
Use PETA’s Beauty Without Bunnies List to Find Cruelty-Free Personal Products
Purchase cruelty-free products from the more than 4,000 listed companies in our searchable database. You’ll help save sensitive rabbits, guinea pigs, mice, rats, and other animals from excruciating tests, a lifetime of suffering, and death.