Tell SCHEELS, SOIA & KYO, and Altitude Sports to Ban Fur NOW!

Animals who are used for their fur are bludgeoned, gassed, electrocuted, drowned, or skinned alive.

Some of them were once living freely in nature until the day they were caught in a steel trap, while others were born on a fur farm, guaranteed a life of misery and an unjust death. No matter the situation, these animals were killed so that someone could have fur trim on their coat, a fur pom-pom on their winter hat, or another piece of fur clothing. Retailers SCHEELS, SOIA & KYO, and Altitude Sports are complicit in this cruelty by continuing to sell fur.

A Sheels rabbit fur hat and rabbits shown on a fur farm from PETA Asia's Chinese Fur Investigation

These companies are so far behind the times. Everyone knows that wearing the skin of a dead animal is a fashion faux pas. There is no excuse for retailers or brands to sell it. TJX Companies, Nordstrom, Michael Kors, and Versace are among the many that have already banned fur—after hearing from PETA supporters like you! Now we need you to tell SCHEELS, SOIA & KYO, and Altitude Sports to stop profiting from abuse and to end all fur sales immediately.

Leave a comment for SCHEELS on its social media pages:

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Leave a comment for SOIA & KYO on its social media pages:

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Now please chat with SOIA & KYO on its website. Click the “💬 Chat” button on the bottom left corner of the page.

💬 Chat With SOIA & KYO Online 💬

Leave a comment for Altitude Sports on its social media pages:

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Now please call Altitude Sports at 1-800-729-0322 to ask the company to stop selling fur, including the brand Canada Goose. 🐺

📱 Call Altitude Sports 📱

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind