Levi’s REFUSES to Stop Fueling the Cruel Leather Trade

Levi’s claims to be an eco-conscious company founded on empathy, but there’s nothing kind or eco-friendly about the leather patches it sews onto its jeans.

Cows in the leather industry are routinely beaten, mutilated, and skinned—sometimes while they’re still alive—just so companies can sell products made with their skin.

Levi’s already uses vegan patches, but the company still REFUSES to stop fueling the cruel leather trade. We’re calling on compassionate people like you to stand with PETA and countless other animal rights activists in demanding that Levi’s stop using animal parts for its clothing.

Here’s how to take action:

1. Sign our action alert targeting Levi’s CEO and demanding that the company stop funding cruelty.

2. Use the live chat option on Levi’s website to speak with a representative. Politely urge the company to stop using leather patches.

3. Comment on Levi’s social media pages to spread the word that animals are needlessly suffering for leather.

4. Post this photo on social media with this caption: Hey, @Levis, let cows keep their skin. #RejectLeather patches!

5. Order FREE “Leather Takes Lives” hangtags and always carry them with you. Put a handful in your favorite backpack or bag, or stash a few in your car.

6. Call the company at 1-800-872-5384 to voice your concern that cows in the leather industry are violently killed for their skin.

Here are some talking points to guide your conversation:

• Animal leather often comes from cows who endure confinement, extreme crowding, disease, and food and water deprivation. Painful mutilations—such as branding, tail-docking, and castration—are all commonly performed on them without painkillers, and they’re transported hundreds of miles from feedlots to slaughterhouses, where many are skinned while still alive.
• Animal leather has at least three times the negative environmental impact as most vegan leather. The most effective way to reduce Levi’s environmental impact is to use only animal-free materials. If you’re truly committed to empathy and sustainability, please align your beliefs with your business practices and switch to vegan leather patches today.

Please let us know how your call to Levi’s went below!
By submitting this form to PETA, you are not taking action or contacting the company. This is a feedback form to help us improve the call-in experience.

Thank you for your compassion for animals.