Hong Kong Media and Campaigns Assistant

Position Objective:

To manage and coordinate PETA Asia-Pacific’s media work throughout Asia, as assigned by the director. This position is based in Hong Kong or Manila.

Term of Employment:

Full-time

Reports to:

Director

Primary Responsibilities and Duties:

  • Coordinate and manage a media plan and an agenda of issues that can be released in Asia
  • Organise and maintain a database of Chinese celebrities
  • Draft and mail letters to celebrities and others, as needed
  • Organise and regularly update an Asian media database
  • Review news releases from PETA Asia-Pacific affiliates and make recommendations about their potential effectiveness in Asia
  • Develop ideas to increase celebrity involvement in animal issues
  • Send out news releases (working with other PETA Asia-Pacific representatives), make follow-up and pitch calls to the media and work to keep PETA Asia-Pacific’s campaigns in the media spotlight
  • Coordinate the translation of materials, as needed
  • Coordinate the production of Chinese versions of PETA Asia-Pacific ads
  • Communicate with media outlets around the country, encouraging them to run stories by providing them with materials (e.g., ads or exclusives)
  • Assist with demonstrations and photo shoots, when needed
  • Direct media calls to the proper people
  • Travel when necessary for meetings, demonstrations or other activities
  • Perform any other duties as assigned by the supervisor

Qualifications:

  • Outgoing and personable manner with exceptional communication skills
  • Excellent writing skills
  • Fluency in both English and Cantonese, with fluency in Mandarin a plus
  • Ability to deal patiently with the media
  • Proven thorough knowledge of all animal rights issues
  • Support for PETA Asia-Pacific’s philosophy and the ability to professionally advocate PETA Asia-Pacific’s positions on issues
  • Must adhere to a vegetarian lifestyle
  • Ability and willingness to travel if necessary
  • Computer proficiency
  • Commitment to the objectives of the organisation
  • Previous activist experience preferred
  • Hong Kong resident

To apply for a position with People for the Ethical Treatment of Animals (PETA) Asia-Pacific, please complete this form. Because of the high number of submissions received, applications are not accepted by other means. Depending on your experience and your country of residence, some positions may require you to work as an independent contractor. Independent contractors are not employees and are not entitled to benefits.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind