Patagonia Tells Customers ‘What’s Better Than a Wool Sweater’
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This winter, Patagonia is helping its customers discover “[w]hat’s better than a wool sweater.”
In an e-mail to fans of the company, Patagonia previewed its cold-weather “Better Sweater” collection, composed of gloves, scarves, vests, and, of course, sweaters made from super-warm, animal-friendly polyester fleece. Patagonia says of the new items, “They look like wool, but they’re easier to care for and never itchy.”
In August, Patagonia dropped its wool supplier, Ovis 21, after a PETA video exposé revealed workers plunging knives into the throats of conscious lambs and starting to skin them while they were still alive and moving.
Patagonia knows that faux fleece makes for a much better sweater.
