‘What’s Wrong With You?’ New PETA Campaign Calls Out Meat-Eating Hypocrites
For Immediate Release:
August 11, 2025
Contact:
David Perle 202-483-7382
In a new nationwide campaign popping up in progressive cities across the country, PETA is throwing down the gauntlet and confronting virtue-signaling hypocrites—people who would never wear fur but devour cheese, who protest climate change yet refuse to slash their own carbon footprint by going vegan, and who gush about how much they love their dogs but ignore the suffering of other animals, like the pigs they eat for breakfast.
PETA’s targeted messages in high-traffic urban centers include a sky-high appeal near frankfurter-focused Nathan’s Famous in Coney Island, New York; a pointed plea above a meaty diner in Denver; and an eye-catching wallscape in Chicago near a steak-serving burrito joint. Others include:
- “Won’t wear fur, can’t pass up cheese” in Kalamazoo, Michigan, which recently hosted a grilled cheese festival.
- “Adopts stray kittens, wears wool mittens” in Albuquerque, New Mexico, where the sale of dogs and cats is banned.
- “Saves whales, grills salmon” in Seattle, a seafood-obsessed city that introduced legislation to protect whales from boats.
“Some people call themselves environmentalists and even animal lovers while chewing on the bits and bones of slaughtered animals,” says PETA Founder Ingrid Newkirk. “Talk is cheap, but walking the walk is the honest and decent thing to do, so PETA’s new campaign challenges everyone to get real about creating a better world for all by going vegan.”
PETA points out that pigs are soothed by music, cows mourn when a loved one dies or when they’re separated from each other, and sheep can detect anxiety in another sheep simply by observing their face. Yet billions of animals suffer and die every year for their flesh, eggs, and milk or their skin, wool, feathers, and fur.
Animal agriculture is also a leading cause of water pollution and land degradation, and each person who goes vegan lowers their food-related carbon footprint by up to 73%—making it the single most effective way to reduce one’s negative impact on the planet.
PETA’s free vegan starter kit and guide to animal-friendly fashion can help conscientious consumers live their values.
PETA—whose motto reads, in part, that “animals are not ours to eat, wear, or abuse in any other way”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.
