‘Vegan Cheese Is Magical!’ Cutest Unicorn Ever to Hand Out Free Pizza From PETA in Boulder
For Immediate Release:
June 24, 2025
Contact:
Nicole Perreira 202-483-7382
On Thursday, PETA supporters and an adorable, giant unicorn will prove just how magical vegan pizza can be by handing out over 1,000 free slices covered in tasty, gooey dairy-free cheese outside Domino’s restaurants around the country for a National Pizza Party—including at Boulder’s 28th Street location. The piping-hot promo will kick off PETA’s campaign called “Vegan Cheese, Please,” which has customers who shun dairy for environmental, health, lactose intolerance, cruelty, and religious reasons calling on Domino’s to add vegan cheese to its U.S. menu—as the company has already done in Switzerland, Australia, Spain, Germany, and the U.K.
PETA has also placed a sky-high appeal right next to Domino’s 88th Avenue location in Denver, featuring a massive 10-foot cow urging the chain to “add a kind slice” by offering vegan cheese.
In the lead-up to the launch, which will also take place in California, Florida, New York, South Carolina, and Tennessee, for starters, PETA unicorns have been quietly taste-testing vegan pies to Domino’s customers in locations across the country—all of whom said they’d order dairy-free cheese if the restaurant offered it.
“Vegan pizza covered in melty, mouthwatering cheese is deliciously indulgent and lets cows keep the milk for their calves,” says PETA Executive Vice President Tracy Reiman. “PETA urges Domino’s to give the people what they want: vegan cheese on the menu.”
Where: Outside Domino’s, 1538 28th St. Suite B, Boulder
When: Thursday, June 26, 12 noon
Photos: PETA
Why: Cows can recognize the faces of their friends in photographs and mourn when a loved one dies or when they’re separated from each other, yet in the dairy industry, female cows are forcibly impregnated and have their beloved calves stolen from them so the milk meant to nourish their babies can be sold to humans. Newborn males are slaughtered for veal, while female calves endure the same fate as their mothers until their bodies wear out and they’re sent to slaughter.
PETA’s billboard is located at 2301 E. 88th Ave., Denver.
PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. PETA’s free vegan starter kit can help anyone looking to make the switch. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.
