The billboards are located at the intersection of W. 40th Street and Eighth Avenue in New York and at the intersection of Meadowlands Plaza and Sheraton Plaza Drive in East Rutherford, New Jersey.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind
