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Victory! Dodge Dumps Chimpanzee Footage From Ad Campaign

Written by PETA | July 26, 2010

As they say in showbiz, “It’s a wrap.” I’m referring to the efforts of PETA and Chimpanzee Sanctuary Northwest to convince Dodge officials to show that they care about animal “actors” like Suzie, a young chimpanzee who appears in the company’s recent ad.

As soon as we learned about the ad, we contacted Dodge’s president and CEO, Ralph Gilles, with details about troubling training methods that can include abuse delivered via fists, sticks, and clubs. We also shared information from chimpanzee expert Sarah Baeckler’s undercover investigation of a Hollywood training facility. Dodge officials were quick to decide to edit Suzie out of the commercial. And just like that, Dodge joins Travelers Insurance, AT&T, and Europcar, companies that have pulled or altered ads with great apes in just the last month after being contacted by PETA.

There’s still reason to be concerned about Suzie’s safety: An anonymous whistleblower from the set of Lifetime’s Drop Dead Diva contacted PETA after witnessing a trainer allegedly pulling on Suzie’s hair and ears and yelling so loudly and threateningly that little Suzie cowered and tried to hide. The episode featuring Suzie aired on July 25.

Now we’d like to direct you to “Action!”—for animals, that is. First, please head over to Dodge’s Facebook page to thank the company for being responsive and behaving responsibly in editing Suzie out of its campaign. Then urge Lifetime Television to promise not to exploit chimpanzees for any future television shows.

Written by Karin Bennett

Commenting is closed.
  • Ahmed says:

    Most help aritcles on the web are inaccurate or incoherent. Not this!

  • .. says:

    korbellen, you obviously don’t understand what’s going on. They’re against the abuse wild animal actors routinely go though, not the chimp pressing the down the handle.

  • Rosalina says:

    I don’t think th ad should have been removed. Yes the apemonkey may have been mistreated in it’s life but DODGE didn’t hurt it.

  • Paper says:

    So now you are okay with the commercial since they erased the chimp? But she is still pushing the plunger. So it’s okay as long as we don’t see the animal ‘actor’ that may or may not be abused? Illogical Noise Makers….

  • Justin says:

    I saw this ad before when it had the monkey and now see it without the monkey. Pretty good ad.

  • korbellen says:

    dodge the new commercial is terrible since we’re familiar with the original. i am an animal lover but common sense shows confetti not a chimp blowing up! petas much too sensitive. ill always be loyal to dodge. the original commercial made more sense. props for the invisible monkey website explaining everything.

  • Danielle says:

    The commercial is still running but it has been edited so that the voiceover mentions the “invisible monkey” and you see just a little white suit setting off the dynamite.

  • Moi says:

    CNN’s Jeannie Moos picked up this story and her piece was hilarious! Keep on it PETA.

  • 4mula1 says:

    thanks dodge. its nice that some companys WILL listen!!.. i wish the same could be said about ford. they CONTNUE to donate millions to. susan g. komen animal research ford will not listen OR! respond to anyone! hey ford CAN YOU READ?.. visit “if curing mouse cancers were enough. we would have cured cancer IN THE 60S” dr.donald morton john wayne cancer institute. “there is a laundry list of problems with mouse models of cancer research” dr.bob weinburg director of the ludwig center for cancer research a m.i.t. ps does your charity fund animal research? visit

  • Jesse says:

    If you are so worried about ads like these why have you not pushed forth effort to stop animals in entertainment all together? Like movies or music videos?

  • chimp lover says:

    good job! way to go dodge. you!

  • Denise Wilson says:


  • Laura says:

    Good Job Peta and thank you Dodge but I am still a Ford person.

  • Julia says:

    It is great that Dodge did that but every year Dodge sponsors a rodeo in my small town. Every year it’s the same story inhumane living conditions and aggressive “cowboys” taking out their horrible job on poor animals.

  • Maryann Korzeniewski says:

    Dodge Thank you for taking Susie the chimpanzee off your ads. God bless you!

  • Dana says:

    I have always loved Dodge!! Thanks so much for supporting animals and making steps to stop animal cruelty!!

  • Dee Kevan says:

    Well done everyone! and a big thank you to Dodge for editing this ad removing Suzie although I do worry what will happen to her and how she is treated. I have e mailed Ralph Gillies at Dodge to thank him.

  • Justin Van Kleeck says:

    Good for you PETA. Keep up the important work.

  • Nirupama Sarma says:

    Congrats Peta and thank you Dodge for showing some humanity!

  • Christina Drybrough says:

    Dear Dodge I used to be a ford person. But since you decided to ever so nicely stop chimps from being exploited from commericals I went out and bought a Dodge! And I must say i’d rather push a Dodge than drive a ford ever again!!