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NBC’s Sexually-Explicit Super Bowl Ad Rejection Makes Us Blush

Written by PETA | January 27, 2009

Apparently, NBC has something against girls who love their veggies. After we submitted our proposed Super Bowl ad, which features a comely crop of models demonstrating their fondness for fresh produce, NBC nixed the ad, saying it “depicts a level of sexuality exceeding our standards.” No joke, this is straight from NBC—so stop fondling your fruit salad right now and read the list of shots NBC requested we cut before they’d reconsider:

  • licking pumpkin
  • touching her breast with her hand while eating broccoli
  • pumpkin from behind between legs
  • rubbing pelvic region with pumpkin
  • screwing herself with broccoli (fuzzy)
  • asparagus on her lap appearing as if it is ready to be inserted into vagina
  • licking eggplant
  • rubbing asparagus on breast

Wow, that list even made us blush! You can read the full NSFW letter from NBC here and then watch the video to see what the controversy is all about.  Not as pure as eating apple pie, but it sure does drive home the fact that vegetarians make better lovers. And I’m pretty sure that most Super Bowl fans would find the ad a lot more appealing than the impotence and other not-so-sexy effects that a steady stream of chicken wings and burgers can have on their love lives.

Why so grouchy NBC? Sounds like someone’s not getting enough um…vegetables. I’m thinking network execs could really benefit from a broccoli booty call.

That said, what do you think about our sexy Super Bowl ad? Do you agree with NBC’s decision to reject it?

Written by Amy Elizabeth

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  • Jo-Anne says:

    I think the ad is great but I agree that it should be shown at night.

  • Thomas says:

    Some of the commercials that NBC is fatuous enough to host are even more sexual.

  • eddie says:

    great add 2 bad the ceo s cant meat the add head on and stop sucking the big companies ass . i think b veg i need 2 feel better

  • jweir says:

    guys how the hell would you explain that to your 7 or 8 year old kid who you’re watching the super bowl with for example? that IS explicit. you guys are WAY too pompous.

  • Bonnie says:

    Hot vid I watched the animal cruelty video that followed this on pita.org and when the guy dropped a cinder block on the pigs head it brought a tear to my eye.

  • rene says:

    The ad’s sexiness just did just what it was intended to do. Nbc’s rejection has gotten it lot’s of recognition. Way to go Peta!

  • Jessica says:

    I love it!! It reminds me of a Victoria’s Secret commercial. I see plenty of those on tv! They just don’t wanna be controversial. That’s too bad because its a really great commercial and the guys would have loved it!!

  • Christina says:

    Ok the video would have been great if only it didn’t look like women were having sex with the veggies. Now I am not a religious fanatic but my twin 6 YO boys watch the Super Bowel with us and I feel this was kind of pushing it a little too far not that other commercials don’t. But my kids usually don’t watch those shows that air those kinds of commercials. Sorry PETA I would just take out the parts that look like sex with broccoli and then have it air. Lets not pervert our children to get a point across. Even if I am unpopular now with this site my kids are worth it. Would you want yours to see it?

  • adrian says:

    Is a cool advertising An advertising in TV or print dont go make me change about what I eat Each human choice about his life including foodclothing where to go and what do in his own life. I am a 45 year meat lover and am proud to say that I am still hot and sexy without plastic surgery! and I look 30 of course I eat veggies too

  • jennifer says:

    I know that NBC has done the right thing. I have 2 young sons that love to watch football and will watch the superbowl. This is trashy I don’t care what they support..it’s nothing but porn is all it is. so sad this is what our world is turning into?????believe me there are tons of commercials that i would love to have banned…including “Victoria Secret”

  • Jana says:

    It’s a great ad but inappropriate for daytime tv. I think a lot of superbowl ads are inappropriate but that isn’t a reason to put yet another one on. As for sex being natural and kids should see nature..um…having a sexual appetite for vegetables is not natural so I have no idea what you people are talking about. Beyond that having my kids watch people having sex or eluding to having sex with people or vegetables is not necessarily my idea of responsible sex ed.

  • mark coleman says:

    love the sexy women put more on and less clothes

  • Andrea says:

    I really like the ad. It doesn’t offend me. I don’t think I’d want a young child watching it.

  • C Lynn says:

    I have to agree with NBC for banning the provcactive commerical from the line up. I have younger children who will be watching the superbowl that need not be exposed to the sexual content of this commercial. If you want to get the message across it should be done tastefully and not showing girls in lingerie licking veggies or stroking themselves with asparagus. I applaude NBC for banning this commercial.

  • B Poston says:

    Does anyone else find it crazy that we are all so worried about our children seeing an ad that may be too sexy…but bring on those beer ads!! People who are so worried about sexuality….I do not get it. It sure would encourage people to eat their veggies!

  • Anne says:

    Yes I’ve seen worse on other programs too but I was at least informed beforehand. As the mother of four sons while I find the ad quite imaginative I believe it is inappropriate for air during the Super Bowl or any other programming that does not contain a rating that cautions viewers.

  • Zoe says:

    Maybe what’s really bothering NBC is that the ad suggests that veggies can be more fun than men….uh maybe some men Dear NBC! I love the ad.

  • Katie says:

    I agree with NBC. Children watch the super bowl and its too inappropriate however! it sure got the point across… better sex! who cant turn that down!

  • Meech! says:

    Meh. Like everyone else said good for an internetlatenight ad but a waste of effort for daytime airing. It does seem like the only people watching PETA ads are PETA members.

  • Jacqueline says:

    I really can not understand why this should be banned. There are so many other bad commercials on television so why would this one be banned. Sure there are a few things in this video that may be explicit for children but really who is going to stare and examine the commercial like NBC has done? no one. I honestly think this commercial is a great commercial and PETA should fight for it to be aired.

  • C Cat says:

    One more reason not to watch the “stupor bowl” idiocy.

  • Pepsi One is Fun says:

    Did PETA ever try to get that singing cow commercial on television? If anything that would atleast be a WTF moment for alot of people watching and would get your message across to alot of people. Plus there would be no reasoning for why that commercial would be banned because its not inapropriate. Its just singing cows. How could NBC say no to that? Thats just my oppinion though.

  • Ashley says:

    Haha I think it’s hillarious. C’mon they say THATS bad i’ve seen worse on other programs!!

  • Chris Shepard says:

    That made my zucchini al dente.

  • Connee Robertson says:

    Peta knows how to get attention without having to spend the money to run the ad!!! That is so cool…..I think this ad will get MORE attention because it was rejected! Way to go Peta!You are making it the new Playboy of the world…it appears to be cool to go naked for the animals….Peta pets Peta bunnies!!!LOL!I luv Peta!!

  • Leif says:

    Extremely inappropriate for daytime TV. The wrong way to go to show love for veggies. The veggies are portrayed like something more than eating it.

  • Tommy Oh Boy says:

    GRRRRRRRRRRREEEAAAAAAAAAT!!!! Best add Iv’e seen in awhile. Sure beats watching uncensored news about these criminals that ripped off Madhoff their shareholders.

  • Whatev says:

    No crap NBC rejected it its way too sexual of a commercial to be passed by their program standards board. If it was beer or something like cleaning products instead of veggies it still probably be rejected. And can somebody show me the study that vegetarians do have better sex? thanks.

  • Judy Kitt says:

    Oh please! I am totally provegetarian and support the message here but it’s the Superbowlin the middle of the day. My 7 and 9 year old children will be watching the game as will many thousands of other children. NBC was right to reject it. Place the ad in the evening after the kids have gone to bed.

  • Silverio says:

    This is an absurd!!!!!!!! It is really great the ad it should go on and on with all big tv shows all over the globe. PS I am not a vegetarian I married one.

  • armando martinez says:

    i want to see what she did with her veggies. hek yeah

  • JustJack says:

    Fantastic ad. NBC has proven yet again their hypocrisy. If it was an ad with hot female models slurping gooey cheese from a beef burrito… oh wait they did air those before! Just not women and veggies… that’s too steamy. Puhleez. And yeh kids should see this stuff because sex is NORMAL while half the adverts on Amerikaan TV are disgusting distortions of natural human lived experience… the level of stoopid in ‘Merkaaner culture is shocking… course so is the stupid bowl anyway. HAH! Come on world cup! PETA let’s see some smoky ads for South Africa 2010!

  • Ann Matthews says:

    ok so NBC had so many problems with the licking and things of a sexual nature in this video. but no where in their note did they bring up that all of these women are almost completely naked.. so seeing women in their underwear is alright for children but seeing women love vegetables isn’t? ef that

  • Susan in Austin Texas says:

    YOU have got to be kidding! To sexy for the Superbowl? How about the gal catching the chips in her mouth at the laundromat? Was that Frito Lay? Victoria Secrets Ads? MTV? Basically everything is about sex. GET REAL. A healthy libido is great. I am a 38 year VEGAN and am proud to say that at 54 I am still hot and sexy without plastic surgery! Yes being veggie does help keep you alive….VERY alive!

  • Adonya Wong says:

    Okay… one of the hottest ads I’ve seen in 41 years! Going out to get more veggies … right now!!! Great job Peta! Shame on you NBC! I agree with Mandy… the ad should definitely get its air time but perhaps only after the lil’ ones have gone to bed! Our kids know too much about sex as it is! They’ll lose their minds if they view this hot fire of an ad!!!

  • Mike Quinoa says:

    I like the ad but I’m honestly not surprised it was rejected for this particular program. Ads slanted toward human health or protection of the environment would have been more suitable and most likely accepted. Use this ad in a more adultoriented media but create a more appropriate veg PSA for the Super Bowl.

  • Elise says:

    i dig the ad but it does seem like there are alot of PETA ads that don’t get played. i understand PETA wants to be edgy and everything but maybe they could try making a commercial that’s just as effective but less racy so it could be seen by millions of people watching the superbowl not just people who are already PETA supporters already in the know about the benefits of vegetarianism.

  • Abby says:

    Beth they control Super Bowl ads precisely because of the Janet Jackson “wardrobe malfunction.” The network had no idea that was going to happen yet they got fined by the FCC because of it. So now this network is careful about the content of commercials since that is something they can screen in advance. They don’t want to be fined. It actually makes perfect sense from their point of view.

  • kelly says:

    I get a laugh out of the lawyers for the network who paused their way through this video so they could write down their salacious complaints Wonder what else they were doing I have a feeling they enjoyed their work Of course NBC will allow suggestive Victoria’s Secret ads and violent gory ads about slasher movies or penile dysfunction discussion ads but not this. It doesn’t make sense!

  • Aneliese says:

    Thanks Megan. I completely agree. PETA needs to make ads that they want and know will go on tv seriously as though after seeing this video it would EVER get put on television. If PETA wants people to go veg with commercials they should make one that will actually go on tv.

  • Mandy says:

    I think the ad is super hot! I can’t wait to let my husband watch it With that I mean only my husband it’s not something I want my toddlers to see. I think NBC should maybe play the ad on later shows that they know there won’t be so many kids watching.

  • beth says:

    omg that ad is soooo hot! i love it. NBC is so lame for not accepting it … turning people veg is life saving for ppl and animals and sexy vids like this are a great way to get people in the know who never would have come to peta.org otherwise. keep on keepin’ on PETA! LOVE you! and come on … Janet Jackson showed her nips at the super bowl and yet this is what gets banned. doesn’t make sense!

  • Kurt K says:

    Not to sound old fashioned but I don’t think that is something kids need to see. We all know that millions of kids will be watching the Super Bowl and this is something I wouldn’t want my kids to see. If this was a late night add when kids are supposed to be in bed I don’t have a problem with it. I don’t buy into the message though.

  • Megan Ford says:

    I get that PETA wants to be controversial but instead of making ads that are continually banned why don’t you ever create ads that people will actually see? I mean it seems to me that the only people who see the ads are already PETA supporters.

  • KarlB says:

    Love the ad but then again the Super Bowl IS a family event so I definitely understand why it was rejected. That said I hope NBC and other networks definitely restrict advertisements such as the Friday the 13Th movie trailer. My 6 yearold son certainly didn’t need to see that!

  • Mark says:

    Yeah we need more familyfriendly commercials in the Superbowl.. like the ones for Victoria’s Secret… Great ad and shouts out to its creators Sincerely A guy in the ad biz

  • Curtis says:

    Ohh!! Click “Super Bowl ad” and it takes us to the Website with the embedd code! httpwww.peta.orgcontentstandaloneVeggieLove

  • Curtis says:

    Please put this ad on your Youtube page so we can embed it on our MySpace pages…or give us a code for the video

  • Kelly says:

    I love it.It should not have been rejected. As if NBC shows family friendly shows and ads only! lol

  • Mr Y says:

    Arguably the greatest advert that has ever been … Oh to be a Broccolli spear …

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