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Gillian Anderson Exposes Armani in Shocking New Video

Written by PETA | October 9, 2008

So as you know, Giorgio Armani has been on PETA’s bad list lately. Promising to go fur-free and then reneging on the idea altogether in order to make rabbit-fur outfits for babies really just isn’t something we appreciate (I think the animals would agree …).

Hearing this loud and clear, A-list actress and compassionate PETA friend Gillian Anderson really came through to lend her support to this issue. Her voice can now be heard narrating a shocking, moving investigation video that takes you into the depths of rabbit fur farming.

The video was unveiled earlier today at a news conference outside Armani’s Michigan Avenue store in Chicago. I strongly encourage you to watch this video and pledge to be fur-free. Gillian, PETA, and all the rabbits of the world will thank you for it.


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Written by Christine Doré

Commenting is closed.
  • B Parmar says:

    yes Armani is a selfish selfish man ! these poor animals suffer so he can be rich this is bad blood money! this should be stoped. and mr armani should know this. poor poor rabbits

  • Shari says:

    HEY ALICIA… If a group of beings from another planet were to land on Earth…beings who considered themselves AS superior to YOU as you feel YOURSELF to be to other animals…would you concede them the rights over YOU that YOU assume over other animals? I think NOT!! There is no fundamental difference between man and the higher animals in their mental faculties…The lower animals like man manifestly feel pleasure and pain happiness and misery! The time WILL come when ‘man’ such as I will look upon the murder of animals as they now look on the murder of men believe you me for as long as man MASSACRE animals they will kill each other. CHEW ON THAT ALICIA INDEED he who sows the seed of murder and pain can NOT reap joy and love. PEACE LOVE TRUTH

  • jtl says:

    I recently became a vegetarian because of the poor treatment to food industry workers and large corporations taking advantage of impovershed immigrants and such but now I see this video and am also happy of my decision for animals. I used to show rabbits in 4H when I was younger and I loved my rabbits so much even though I was allergic to themThis made me think of my rabbits and start to cry. Armani is stupid.

  • Shari says:

    Behind every beautiful fur there is a bloody barbaric story. To a man whose mind is free there is something even more intolerable in the sufferings of animals than in the sufferings of man. For with the latter it is at least admitted that suffering is evil and that the man who causes it is a criminal but thousands of animals are uselessly butchered every day without a shadow of remorse. If any man were to refer to it he would be thought ridiculous and that is the unpardonable crime. In their behavior toward creatures all men are Nazis. Human beings see oppression vividly when they’re the victims otherwise they victimize blindly and without a thought. Until we stop harming ALL OTHER living beings we are STILL savages and as long as there are slaughterhouses there WILL BE battlefields. God Bless The Beasts PEACE LOVE TRUTH

  • ratking says:

    animalkiller armani you got a bloody soul a bloody money and a damned long bloody nose by PETA! Pinocchio wanker!!!!!

  • andrew says:

    I eat meat. I wear leather. I draw the line at fur. If you are an Innuit in the far north armed with a spear OK go for it. If you are living in LA get real.

  • lynda downie says:

    Alicia My heart goes out to the poor little rabbits under your control.

  • Mike Quinoa says:

    Stephane I clicked on your namelink. You’ve got some very nice songs!

  • Melissa says:

    This was horrible to watch. Why this practice is still allowed to continue is infuriating. I hope the one’s that wear fur coats understand the needless cruelty that hundreds of animals had to go through just so they could ‘look fashionable’.

  • Brittney Hunter says:


  • diego uruguay says:

    exelent video i comlitly agree with gillian because one think is kill animals for food ad other complitly diferent is kill animals for fun or for look better this is unhuman an the wrost is that there are some f people how make rich beeing unhuman

  • yvonne says:

    I have seen the video and frankly and in all honestly the treatment these rabbits had to endure is practically the SAME as billions of cows pigs and chickens have to endure in the process of being killed in the meat industry .. ie. they are so called ‘stunned’ which is not always successful they are strung up and their necks slip open and the blood is drained out as the animals continue to struggle and appear to be still semi conscious or even fully conscious .. this appears to be no ‘bad’ or worse as how the animals reared and killed for meat are treated.. with ONE EXCEPTION.. prior to killing these poor animals as well as other fur farm animals are encaged for their entire lives in ABOMINABALLY small cages.. that is the one big difference.. that aspect I find is totally and utterly UNACCEPTABLE and unrefutably CRUEL.. and yes so is factory farming.. which is why not only NOT buying and wearing fur… people should cut down on their meat intake.. what happens to these rabbits happens also to billions of animals reared for food.. so.. think about that!!

  • vegancoin says:

    That is just so cruel. There just is no other word for it. This hideous cruelty needs to stop. Practice compassion. Go vegan.

  • stephane leclair says:

    Horrible! How can anybody still buy fur or Armani after watching this video? Why is it so hard for people to see the reality behind the stuff they wear or eat. I meana burger wasn’t born a burger…it came from one if not many living beings who suffered a great deal before being turned into a Big Mac…same thing for fur or leather clothing. There should be a law forcing any company using animals in their products to provide a leaflet or a video explaining honestly and using photos please! what’s behind the products they consume.



  • Gloria says:

    It’s so cruel that people suckbastard!!! How can be possible?? Inhuman!!! Thanks Gillian Anderson and PETA for show this video you have my support. Gente desgraciada!!!!!! y los pobres animales tan inocentes y bonitos son de lo mejor en la creacion del mundo porque no tienen compasion de ellos??? no se como aun existe este tipo de gentuza. ojala se haga algo al respecto. Gracias Peta y a Gillian. you are the best.

  • Raquel says:

    This makes me absolutely furious. I want to see those people in deep agony.

  • Grace Fletcher says:

    Get some talant Armani ripping of nature is not fashion it’s fraud. Do you not have enough money or has greed just gone straight to your head I know you were always wierd and your designs crap thank god for that I’d hate to think I ever bought anything you used your carons to disign. You are nothing more than aparasite feeding of others because you have no talent of your own.

  • Alicia says:

    I see nothing wrong with this. Those animals where killed or unconcious before being slaughtered. The reason people “bleed” the animals out like that is so the meat tastes better. All those rabbits where going for food. They where not being wasted. I have raised rabbits for meat fur show and pets for 15 years. I have done every thing you wittnesed in this video. It is legel and a widly used practice of killing rabbits in the USA.

  • Donna Granger says:

    I think that video is shocking I can’t imagine someone doing that to my 3 cats and my dog these people doing it must have no hearts I hope Peta can stop this brutality Donna Newfoundland Canada

  • Marie Larsson says:

    Big thaansk to PETA and Gillian Anderson for releasing this campaign. The video is almost unwatchable but we need to open our eyes and take a stand! NO MORE!

  • lynda downie says:

    This should be mandatory viewing for anyone contemplating using products made from rabbit fur. Thank you Gillian!

  • Christine Carrales says:

    I got one thing to say “Hope all those that are associated with this action go straight to HELL”.

  • Ken Hart says:

    A couple of days ago I watched RSPCA Animal Rescue programme on the television and was very impressed with the time and effort spent on saving three sheep. Contrast this with the report in the Courier Mail 7th October which states that 37000 sheep died on export ships last year and that only 1sq meter of space is allocated for ever three sheep. These sea voyages can take up to 35 days. This must constitute one of the worse cases of cruelty ever. I would like to suggest publication of the names of the main sheep producing farmers. Perhaps the shame to them and their families may bring a change of heart.

  • aid says:

    I just dont get it why do people use fur!. It is so cruel and just plain stupid. I hope peta will expose more of this sort of cruelty and put pressure to the countries as well the designers who insist on using this kind of materials. Be human and humanelove animals and you prosper your soul.

  • Sparrow Monroe says:

    this is awful.. a documentary i recently watched gives more info on this and other matters having to do with the inhuman treatment of animals. titled “earthlings” 2003 documentary narrated by joaquin phoenix. sorry if im infringing on any copy write laws but apparently no one else is advertising it and i believe it should be.

  • SASHA says:

    I just watched the video with the sound offI am sicken beyond belief. ARMANI HAS NO CLASS AND IS A BUNNY KILLER.

  • SASHA says:

    I don’t know if I can watch this video. I can already hear the screams in my head from the poor little bunnies. How can anyone do this to an animal. Just looking at the picture of the hanging bunny having hisher skinned pulled off is breaking my heart!

  • Adriana Araya says:

    Iam disgusted by Armani’s lies to get a buck its disgusting anyone who uses fur is a bastard

  • anna says:

    OMG! I love rabbits and very shocked to see the video. It’s very sadistic action! br Pls everyone stop buying Armani or any brand using animal fur and PETA thanks a lot for the video I’ll share with my friends.

  • Shelley says:

    This is really sick. I hope PETA will be able to stop this maybe now people will be able to see how their fur coat was made and think twice about wearing it. GROSS!

  • Crystal says:

    Fur is beautiful…on the animal it was attended for that is on a human its just plain out gross! I wonder how people who do such deeds sleep at night? Do they have no compassion at all? All life is precious that why I am a vegan a prolife supporter. Thank you so much for all your hard work and dedication! Where would the world be with out such noble souls? Thanks again Peta keep fighting a good fight.

  • Camille Schenkkan says:

    I own three wonderful companion rabbits. I can’t watch the video especially as I’m sure the sound would terrify the bunnies but I’ve emailed Armani and am encouraging others to do the same. The cruelty horrifies me. I can’t imagine anyone harming these sweet personable creatures that are currently eating hay and throwing their toys around.

  • yvonne says:

    just seeing an animal trapped inside a small cage.. day after day after day.. is enough to upset me.. let alone 68 months later their horrible ‘eventuality’ .. the fur trade really is the worst.. but then again so is vivisection and factory farming.. can’t understand why all these fur designers willingly and nonchantly continue to incorporate so much furs into their frivolous fashion designs knowing fully WELL THEY are supporting and causing this horrendous cruetly to so many thousands if not millions of these incomprehending and innocent animals to go on and on….

  • bailey says:

    Wow this really shows how sick the fur industries are. Seriously now how do people not understand that even if rabbits don’t have the same intellect as people… THEY CAN STILL FEEL THEIR SKIN BEING PEELED OFF OF THEM JUST AS HUMANS COULD. And when it is put that way these humans obviously have no intellect in the first place. How does the government at a federal level not even recognize this type of slaughter as torture and inhumane?… REALLY? I mean being shocked hung upside down and having my throat slit and skin peeled off is personally the exact way I would want to die you know with just one last struggle of pain and agony. But honestly this is the sort of thing that pushes our world to be even less peaceful in the big picture.. killing innocent animals for no apparent reason other than for “highclass” people who have the desire to walk around looking like snobby b in their totally awesome fur coats. Enough said.

  • John Carmody says:

    This is so awful! Last Sunday on October 5th ARAN organized the largest animal rights rally in Ireland ever 700 people and we highlighted the fur trade. We’re not going to set out sights on Georgio Armani. Thank you PETA for helping animals.