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It’s a Fish! It’s a Plane! It’s PETA!

Written by PETA | August 16, 2010

Over the weekend, all the contestants in Milwaukee’s Brew City Salmon Tournament got a little something to take home with them—even if they didn’t manage to hook, suffocate, and kill any sea kittens.

PETA took to the skies over Lake Michigan with an airplane banner urging tournament participants to look at angling from a different angle by imagining if the shoe were on the other foot (fin?).


© John M. Mesich/
Fishing Banner


Fishing Banner


So maybe the message isn’t about shoes and feet so much as about turning the other cheek? Of course, if it had been up to me, I’d have gone with a banner asking the question on everyone’s mind: Do anglers have small rods?

To show the world that you have a big heart (among other organs) when it comes to fish, start here.

Written by Jeff Mackey

Commenting is closed.
  • Rev. Meg Schramm says:

    Get back on the PETA site and look up the billboard Kurt.

  • Rev. Meg Schramm says:

    I still remember the billboard of the frightened dog with the fishook in her lip being reeled in by an unseen angler. The copy said “If you would’nt do this to a dog why do it to a fish?”