What’s Inside This Pizza Box?

When you open a pizza box, what do you see? This is the real story behind cheese.

Cows produce milk for the same reason that humans do: to make their babies grow big and strong. But cows on dairy farms will never get the chance to do that. Instead, calves are generally taken away from their mothers within a day of being born—males are destined for veal crates or barren lots where they’ll be fattened for beef, and females are sentenced to the same fate as their mothers.

Mother cows are then hooked up, several times a day, to milking machines. These cows have been genetically manipulated, artificially inseminated, and often drugged to force them to produce about four and a half times as much milk as they naturally would to feed their calves.

A cow’s natural life span is about 25 years, but cows used by the dairy industry are killed after only four or five years. Their bodies are turned into soup, dog food, or low-grade hamburger meat. They’re too “spent” to be used for anything else.

Subscribe to PETA’s YouTube channel and never miss another video.

For Media: Contact PETA's
Media Response Team.


Don’t miss another video. Subscribe to PETA’s YouTube Channel and follow us on Facebook and Twitter.

Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind