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The Eight Secrets of How PETA Works

“Racy” and “provocative” are just two words that are frequently used to describe PETA. President and cofounder Ingrid E. Newkirk reveals the method to PETA’s “madness.”

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”

— Ingrid Newkirk, PETA Founder and co-author of Animalkind

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