The Eight Secrets of How PETA Works

“Racy” and “provocative” are just two words that are frequently used to describe PETA. President and cofounder Ingrid E. Newkirk reveals the method to PETA’s “madness.”

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind

The Eight Secrets of How PETA Works

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Text SHOOT to 73822 to join PETA in urging Congress to distance themselves from the NRA & trophy hunting! Video footage shows NRA VP repeatedly shooting and failing to kill an endangered African bush elephant—until someone else takes the final shot.

Terms for automated texts/calls from PETA: http://peta.vg/txt. Text STOP to end, HELP for more info. Msg/data rates may apply. U.S. only.

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For Media: Contact PETA'sMedia Response Team.

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Text SHOOT to 73822 to join PETA in urging Congress to distance themselves from the NRA & trophy hunting! Video footage shows NRA VP repeatedly shooting and failing to kill an endangered African bush elephant—until someone else takes the final shot.

Terms for automated texts/calls from PETA: http://peta.vg/txt. Text STOP to end, HELP for more info. Msg/data rates may apply. U.S. only.

For Media: Contact PETA's
Media Response Team.