PETA’s ‘Perfect Pitch’ for Turkeys Named Best of the Best

Summer hasn’t even officially kicked off, but the folks at the Today show were talking Thanksgiving this morning—or, rather, discussing PETA’s Thanksgiving Day public service announcement (PSA), which was just named one of the “Best Commercials of the Year” by the Association of Independent Commercial Producers (AICP).

As AICP President and CEO Matt Miller noted, many networks refused to air PETA’s PSA—in which an adorable young lady educates her family about the violence on turkey factory farms—but the Today show coverage ensured that millions of viewers saw and heard our “potent message” (Matt Lauer’s words).

Curious and caring Today show viewers who are compelled to educate themselves about how turkeys are abused on factory farms and in slaughterhouses just might opt for Tofurky on Thanksgiving Day.

Written by Karin Bennett