No, Canada

Canada has a lot to answer for. Twenty years of Celine Dion albums, for one thing. Howie Mandel. Poutine.

OK, those things are just a matter of taste, but then there’s the annual seal slaughter. During the commercial slaughter—the largest massacre of marine mammals on Earth—tens of thousands of seals have their heads bashed in or are shot for their fur. Vile!

So PETA is launching the latest volley in the seal wars: a graphic video showing tourists exactly why they should “explore elsewhere”:

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We will debut the spot in Winnipeg outside Rendez-vous Canada, an annual event that hosts international buyers and travel trade media, and will be airing it around the world in cities in which Canada markets itself most heavily to tourists. Our commercial is in stark contrast to the cuddly seal who is shown playfully jumping on top of a tourist’s kayak in an ad run by the Canadian Tourism Commission, and it should encourage the public to choose other vacation destinations until the seal slaughter stops.

You can help us get the word out by showing the video to all your friends. Then leave a comment telling us where you’ll be vacationing this year—besides Canada.

Written by Paula Moore