PETA’s Mission Statement
People for the Ethical Treatment of Animals (PETA) is the largest animal liberation organization in the world, and PETA entities have more than 10.4 million members and supporters globally.
PETA opposes speciesism, a human-supremacist worldview, and focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, the food industry, the clothing trade, and the entertainment business. We also work on a variety of other issues, including the cruel killing of rodents, birds, and other animals who are often considered “pests,” as well as cruelty to domesticated animals.
PETA works through public education, investigative newsgathering and reporting, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns.
Since its inception in 1980, PETA has continually won groundbreaking victories on behalf of animals. Explore some of our most significant milestones and our latest victories.
PETA’s Current Campaigns for Animals
PETA is known around the world as a force to be reckoned with, thanks to our determined and creative campaigns. Explore our current campaigns and join one today to help us achieve more victories for animals.
Follow Along With PETA News
PETA’s news page is your source for information about PETA’s campaigns, breaking news about animals, and animal liberation information from around the globe.
How You Can Help Animals Today
Participating in PETA’s action alerts is one of the easiest and most effective online ways to help animals. It just takes a moment—get started now!
PETA’s first-ever rooftop Vegan Fashion Shop-Up was a smash hit—proving that vegan fashion is the future.
Pamela Anderson takes the ALS Association’s “Ice Bucket Challenge”—adding a challenge of her own: Stop experimenting on animals!
Did you know feeding geese could be bad or that rehabilitating them requires expertise and a specialized permit? Learn more about living at peace with geese.
Following disturbing scenes of abuse, PETA is urging a “Teen Mom 2” star to give her dogs a chance at a better life.
Our artsy new ad reminds Windy City residents that every scoop of dairy-based ice cream contains screams of pain.
Following three years of pressure from PETA, Southwest Airlines has announced that it is ending its 25-year partnership with the notorious marine abusement park SeaWorld.
Brilliant new research in the U.K. holds hope for Alzheimer’s patients by studying the disease in a dish—instead of in mice.
In an attempt to boast higher “save rates,” some shelters are taking dangerous measures, including adopting out dogs with an unpredictable temperament to unsuspecting members of the public.
Kidnappings, killings, and beatings are all common in Thailand’s elephant-ride industry.
Disturbing video footage shows calves dragged by their ears and tails and slammed into transport trucks. Please help us identify where this cruelty occurred.
After months of dodging the question, Revlon is forced to admit the ugly truth about its animal testing policy—in front of its shareholders.
A damning new report documents rampant disease, suffering, and death in the exotic-animal trade.
Watch as a peta2 volunteer tests our “Meat Stinks” app on an unsuspecting shopper.
We’re rushing the newly minted vegan a basket of goodies to celebrate all the lives she’ll be saving.
Our shocking new video brings Canada’s dirty deeds to light.