Attempt to Save Museum Cuts the Mustard

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If there’s one universal truth about vegans, it’s that we love to eat. So when PETA learned that the National Mustard Museum, located in Middleton, Wisconsin, was in financial trouble, we wanted to help.

We wrote to the colonel of mustard, the museum’s founder and curator Barry Levenson, and offered to pay to place this ad at the troubled condiment capital:

Photo: Julie McCullough by Robert Sebree

Not only would the ad help the mustard museum’s finances pass muster now, it would also give future museum attendance a boost—if meat-eating patrons started spreading their mustard on veggie dogs instead, they would enjoy lower rates of obesity, cancer, heart disease, and diabetes, meaning that they’d be healthy enough to keep visiting in the years to come.