Sponsor PETA’s TV PSAs
Free Placement for TV PSAs
See our TV ads and PSAs section. There, you can find PETA’s public service announcements (PSAs) and determine which one you’d like to place.
Once you decide which PSA you want to pitch, along with the TV station or stations you’d like to contact, notify PETA’s Action Team coordinator at [email protected]. We’ll send you the contact information for the appropriate people at the station or stations.
It’s best to send the contact an e-mail pitch first. Here is a sample pitch that you can use as a template. Notice how we ask for free placement and give reasons why the PSA is beneficial to animals and the community. You can use this pitch for your e-mails, but be sure to update it so that it’s suitable for the particular PSA and topic you’ve selected. You can find a lot of helpful information at PETA.org.
Once you’ve e-mailed your pitch, follow up with a phone call a few hours later. Ask whether the person received your e-mail and whether the publication would like a copy of the PSA if you didn’t already do so in your pitch. If the person wants a copy, ask what format is preferable. The most common format for TV stations is an MP4 file and for radio stations, an MP3 file, which can both easily be downloaded from a link in an e-mail. Contact PETA’s Action Team coordinator with the name of the TV station, the PSA you pitched, and the format you need. We’ll make a copy of the PSA and send it either to you or to the station for you—as soon as possible and in the required format.
TV stations receive many PSAs from various nonprofit organizations on the local and national level, and they can choose what they want to play. If you’re successful in getting the PSA into the station’s rotation, that will be great!
Please contact us if you have any questions: Send an e-mail to [email protected], or call PETA’s Action Team coordinator at 757-622-7382.
Paid TV Placement
See our TV ads and PSAs section. There, you can find PETA’s PSAs and determine which one you’d like to place.
Many people don’t realize that paying for a TV spot can be both affordable and effective. When you pay for a TV PSA, you have control over when it runs. Unlike free TV PSAs, which run whenever a station has time for them, paid PSAs run exactly when you want them to. Imagine seeing a PETA PSA during your favorite show!
The cost of a TV spot varies according to the time slot, date, and broadcast area. Rates are also affected by how far in advance you purchase the slot. You can often get discounts for booking PSAs a month or two in advance or for purchasing multiple spots at once. Some stations also offer nonprofit organizations a discount.
Once you decide which PSA you want to run, the TV station or stations that you’re interested in, and how much you’re willing to spend, please contact PETA’s Action Team coordinator at [email protected]. We’ll get you the contact information for the stations that you’re interested in and recommend some TV shows for you to request. For example, a pro-vegan PSA is a great choice to run during a cooking show, and an anti-vivisection PSA would be very effective during a medical drama.
Before contacting the advertising sales representative, have the following information handy:
- Which PSA you want to run and a link to it
- The TV station or stations that you’re interested in (Note that some sales representatives work for multiple stations.)
- The show or shows that you’re considering (You can always ask the sales representative for suggestions.)
- The date on which you want the ad to start running (When you’re just inquiring about rates, it’s fine to give the representative a rough idea—e.g., late April or mid-August. Later on, you’ll need to know exactly which dates you want the PSA to run on.)
After you receive contact information from PETA’s Action Team coordinator, e-mail the advertising sales representative and express your interest in paying for a TV spot. Be sure to mention the stations that you’re interested in, the time slots during which you’d like the ad to run, and the start date for the ad. Don’t forget to provide a link to the PSA and your phone number. Stations have the right to reject any ads that they want to. If you don’t hear back from someone within a few hours, follow up with a phone call. Here’s an example of an e-mail that we’d send to a TV station:
Hi Rebecca,
I’m considering placing an ad on KENS during The Tonight Show Starring Jimmy Fallon starting in mid-March. I’d like to know the rate to run the ad once. If you need any further information, please don’t hesitate to call me at 555-555-5555.
All the best,
Chantel
Once the PSA has been approved and you’ve been given the rates, decide which time slots you’re interested in. When you’re ready to seal the deal, find out which format the TV station needs the PSA to be in and the deadline. The most common format that TV stations request is an MP4 file that can be easily downloaded from a link in an e-mail. Give PETA’s Action Team coordinator the name of the TV station, the PSA that you’re running, the dates when the ad is running, the format in which the station needs the ad, and the station’s deadline. We’ll make a copy of the PSA in the correct format and send it either to you or directly to the station.
If you have any questions, please contact us at [email protected] or 757-622-7382.
Featured PSAs
