‘Why So Crabby?’ PETA to Hit Back With New Ad!

Some People Had Their Claws Out—New Billboard Replies With 'Live and Let Live' Message

For Immediate Release:
September 10, 2018

Audrey Shircliff 202-483-7382

Baltimore – In the latest volley in the Baltimore “crab wars,” PETA’s crustacean is returning to downtown Charm City to plead for her life on a new billboard proclaiming, “Why So Crabby? Letting Others Live Might Just Save Your Life!”

The ad is aimed at those who got their claws out over PETA’s first billboard—which showed a crab proclaiming, “I’m ME, Not MEAT”—and argues that choosing a vegan meal not only spares crustaceans the horror of being steamed or torn apart while still alive but also might just save diners’ lives: Vegan foods contain none of the mercury, lead, arsenic, PCBs, and numerous other toxins found in the flesh of aquatic animals. The health benefits of going vegan also include a reduced risk of suffering from heart disease, diabetes, strokes, and cancer.

“PETA’s suggestion that crabs could be treated with kindness, not Old Bay seasoning, got some people all steamed up,” says PETA President Ingrid Newkirk. “With so many delicious fishless fillets and crab-free cakes available these days, lots of diners are leaving sea animals off their plates and letting them live unmolested in their aquatic homes.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—offers free vegan starter kits (available here) as well as a recipe for delicious animal-free crab cakes that pair perfectly with a dusting of (vegan) Old Bay seasoning. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind