For Immediate Release:
June 1, 2021
Nicole Meyer 202-483-7382
Milwaukee – As Wisconsin prepares to reopen and many people are getting ready to head back to the office, PETA is launching a new ad campaign—that will run on NBC 4—asking animal guardians to include their dogs and cats in their back-to-work plans. The new video spot—available here—is told from the perspective of dogs who want to know, “What’s your plan for me?”
“When you start spending more time away from home, it’s going to be a big change for me,” one dog says. “Even the cat’s nervous!” The spot directs viewers to PETA.org/BackToWork, where they’ll find tips for easing the transition, from taking dogs for long walks before and after work to finding a doggie daycare to keeping cats busy and stimulated when they’re home alone.
“After over a year of enjoying their families around them 24/7, our dogs and cats are bound to be confused when we go back to the office,” says PETA Senior Vice President Daphna Nachminovitch. “PETA’s PSA urges everyone to ease animals into the ‘new normal’ so that they don’t end up feeling lonely and abandoned.”
PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.