‘Wear Something Vegan’ Ad Blitz Up Now Across the U.S.

PETA Ad Takeovers in Major Shopping Areas Urge Consumers to Steer Clear of Cruelly Obtained Leather, Fur, Down, and Wool and Shop Vegan

For Immediate Release:
August 30, 2018

Moira Colley 202-483-7382

New York – In new PETA ads now up in five major shopping destinations across the U.S., different animals—sheep, cows, foxes, and geese—proclaim that they’re not wool sweaters, leather shoes, fur coats, or down jackets and urge consumers to “wear something vegan.”

PETA’s ads, which will be in place for the fall shopping season, are now up in the Mondawmin Mall in Baltimore and the Town East Mall in Mesquite, Texas. PETA is also running the campaign on 20 taxi-top ads in New York City; on a billboard in Syracuse, New York, near the Destiny USA mall (one of the six largest malls in the country); and on a billboard near Desert Hills Premium Outlets in Cabazon, California, near Los Angeles.

“Just like us, animals are made of flesh and blood, feel pain and fear, and value their lives,” says PETA Campaigns Manager Christina Sewell. “PETA’s moving ads urge shoppers to leave items that stripped animals of their lives on the rack and opt for chic and humane vegan clothing instead.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that the millions of cows whose skin is turned into leather endure dehorning and castration, often without painkillers, and animals killed for their fur are caged, electrocuted, and skinned alive. PETA’s video exposés of the wool industry have revealed that sheep are beaten, stomped on, and mutilated, while its exposé of the down industry documented that workers often pluck the feathers out of live geese and ducks several times a year before leaving them to die slowly.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind