Video: PETA Supporters Invade Urban Outfitters Conference to Call Out Cruelty

For Immediate Release:
January 10, 2023

David Perle 202-483-7382

Orlando, Fla. – This morning, PETA supporters—carrying signs proclaiming, “Urban Outfitters: Animals Are Not Clothing” and “The Face of Wool Is Fear”—disrupted the 25th Annual ICR Conference at the Grande Lakes Orlando, during presentations by URBN executives to demand that the company stop selling materials obtained from cruel treatment of animals. Protesters stormed the stage and shouted, “Animals are dying for URBN brands!” while conference attendees cheered them on. Footage of the disruption is available here, and footage showing cruelty to animals in the leather, down, wool, and cashmere industries is here.

“Urban Outfitters ignores the cries of animals in pain so as to profit from fleeting fashion trends,” says PETA Executive Vice President Tracy Reiman. “PETA is urging Urban Outfitters to allow animals to keep the skin, fleece, or feathers that belong only to them.”

PETA notes that workers hit, kick, and mutilate sheep for their wool; burn, electroshock, beat, and slaughter cows for leather; and pluck geese so roughly for down that they shriek in pain and fear and are left bloodied. PETA and other PETA entities, along with more than 330,000 of their supporters, are calling on Urban Outfitters Inc.—which includes Anthropologie and Free People—to commit to selling only humane, animal-free clothing and accessories.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind