Video: James Cromwell Superglued to Starbucks Counter in PETA Stir-Up

For Immediate Release:
May 10, 2022

Moira Colley 202-483-7382

New York – PETA’s campaign calling on Starbucks to stop charging customers extra for the vegan milks it has agreed are better for the planet kicked into high gear today, when Succession star and PETA Honorary Director James Cromwell superglued his hand to the café counter at a Midtown Starbucks. Police have arrived and shut down the store. Video footage of the “glue-in” is available here.

“My friends at PETA and I are calling on Starbucks to stop punishing kind and environmentally conscious customers for choosing plant milks,” says Cromwell. “We all have a stake in the life-and-death matter of the climate catastrophe, and Starbucks should do its part by ending its vegan upcharge.”

As Cromwell points out, the dairy industry is a major producer of the greenhouse gases that contribute to the climate catastrophe and is responsible for immense animal suffering. Cows used for dairy are artificially inseminated—workers insert an arm into the animals’ rectum and a metal rod to deliver semen into their vagina—and then sent to slaughter when their bodies give out.

Cromwell’s action is the latest in PETA’s campaign against Starbucks, which has included a letter from Sir Paul McCartney to former Starbucks CEO Kevin Johnson, daily sit-ins at Starbucks’ headquarters in Seattle, and giveaways of nitro cold brew mochas made with creamy oat milk—donated by RISE Brewing Co.—at the company’s locations across the U.S.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind