Victory! Tokyo’s Kewpie Corporation Bans Animal Tests After Push From PETA

For Immediate Release:
February 6, 2025

Contact:
Tasgola Bruner 202-483-7382

Tokyo

In a major win for animals, Tokyo-based food and chemical company Kewpie Corporation has updated its experimentation policy to ban all animal testing that isn’t required by law, following pressure from PETA.

The company previously funded basic curiosity-driven tests that involved injecting mice with cancer cells, starving rats, force-feeding rats hyaluronic acid, and confining mice in intentionally flooded cages before killing and dissecting them. These experiments were not required by law and have ended with the company’s new public policy.

© iStock.com/tenra

“Thanks to Kewpie Corporation, fewer animals will be starved, poisoned, cut up, and killed in cruel and pointless experiments,” says PETA U.S. Vice President Shalin Gala. “PETA commends Kewpie for this compassionate move and urges Oreo-maker Mondelēz International to do the same.”

PETA now calls on the maker of Oreo cookies, Chicago-based Mondelēz International, to end its useless tests, which have included force-feeding mice human feces and glass beads, killing, and dissecting them. PETA—whose motto reads, in part, that “animals are not ours to experiment on”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETAAsia.com or follow PETA Asia on X, Facebook, or Instagram.

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